Marketing Analyst (B2C)

Overview

The Marketing Analyst will be responsible for measuring, analyzing, and optimizing marketing performance across all channels. This role provides data-driven insights to improve lead generation, campaign effectiveness, and marketing ROI.

Key Responsibilities

• Track and analyze performance of all marketing campaigns (digital, print, outdoor, events).
• Measure key metrics: lead volume, cost per lead, lead quality, conversion rates.
• Create comprehensive campaign performance reports with actionable insights.
• Identify high-performing and underperforming channels.
• Monitor marketing budget utilization and ROI.
• Analyze lead flow from various sources and channels.
• Track lead-to-sale conversion funnel across different touchpoints.
• Identify drop-off points and recommend optimization strategies.
• Segment leads based on demographics, behavior, and source.
• Collaborate with sales team to assess lead quality by source.
• Conduct market research on target audience preferences and behavior.
• Monitor competitor activities, pricing, and marketing strategies.
• Analyze market trends and demand patterns.
• Provide insights on customer journey and decision-making factors.
• Track industry benchmarks and best practices.
• Maintain marketing dashboards and automated reporting systems.
• Ensure data accuracy across CRM, analytics tools, and marketing platforms.
• Create weekly, monthly, and quarterly performance reports.
• Present findings to marketing and sales leadership.
• Develop custom reports for specific campaigns or initiatives.
• Analyze website traffic, user behavior, and conversion paths using Google Analytics.
• Track social media metrics and engagement rates.
• Monitor email campaign performance and optimization opportunities.
• Analyze paid advertising performance (Google Ads, Facebook, etc.).
• Implement and manage tracking pixels and conversion tags.
• Provide data-backed recommendations for marketing strategy.
• Suggest budget allocation across channels for optimal ROI.
• Identify opportunities for new marketing initiatives.
• Support A/B testing and experimentation frameworks.
• Forecast lead generation and campaign performance.

Education & Experience

• Bachelor's degree in Marketing, Statistics, Business Analytics, or related field.
• 3-5 years of experience in marketing analytics or digital analytics.
• Real estate or B2C industry experience preferred.

Technical Skills

• Advanced proficiency in Google Analytics, Google Tag Manager.
• Strong Excel/Google Sheets skills (pivot tables, VLOOKUP, data visualization).
• Experience with data visualization tools (Power BI, Tableau, or similar).
• Familiarity with CRM systems and marketing automation platforms.
• Basic understanding of SQL is a plus.
• Knowledge of digital advertising platforms (Google Ads, Facebook Ads Manager).

Analytical Skills

• Strong quantitative and analytical abilities.
• Statistical analysis and data interpretation.
• Ability to derive actionable insights from complex data.
• Critical thinking and problem-solving skills.
• Attention to detail and accuracy.

Communication Skills

• Ability to present complex data in simple, visual formats.
• Strong written and verbal communication.
• Storytelling with data.
• Cross-functional collaboration abilities.

Benefits

• Private Health Insurance
• Paid Time Off
• Training & Development