Marketing Analyst II

Ser

• ve as a key marketing expert, planning campaigns, writing content, and working with designers and videographers on marketing collateral (including print, digital, web, social media, and audio/video production). Advise and collaborate with colleagues throughout the company on effective promotion strategies. Must have excellent grammar and punctuation skills and understand the company’s brand voice/tone/terminology. Also, have a working knowledge of challenger language and writing for different mediums. Man
• age executive-level projects and develop cost-efficient marketing campaigns that support customer retention, increase sales, and educate prospective or existing customers. Additionally, assist other marketing analysts with tactics and execute approved budgets. Lea
• d the creation of marketing collateral that promotes name awareness, our value proposition, and maintains our reputation in the market. Work with colleagues throughout the company to ensure positive customer experience. Job

Requirements and Skills: Bac

• helor’s Degree F rom F our- Y ear C ollege or U niversity m arketing, b usiness or related discipline or equivalent work experience area of study required Fiv
• e to seven years of marketing, communication or advertising experience preferred, including at least five years of experience in the insurance industry and/or marketing corporation or agency Exp
• erience researching, planning, executing and measuring marketing communications projects, campaigns, and strategies Adv
• anced knowledge in a specialty (writing, SEO, digital advertising, social media, email marketing, etc.) Adv
• anced knowledge of accessibility and readability levels Str
• ong knowledge of sales, advertising and marketing techniques Adv
• anced knowledge of insurance products/services and the industries we serve Str
• ong, detail oriented copywriting skills with the ability to write within the brand “voice”, in a variety of mediums including print, digital, web, social media, blog articles and video scripting Abi
• lity to handle and prioritize multiple projects at one time using a collaborative work management software system Ful
• ly proficient on a PC or Mac platform Fam
• iliarity with advertising and state compliance laws Ful
• ly proficient in Microsoft Suite: Outlook, Teams, Word, Excel, OneNote, PowerPoint, SharePoint, and Access Ful
• ly proficient in Adobe Creative Suite including Adobe InDesign and Acrobat Professional Wor
• king knowledge of variable data merge thru InDesign or Microsoft Office Dee
• p knowledge of HTML email campaigns, web and customer relationship systems, including Salesforce, Salesforce Marketing Cloud, Umbraco, Salesforce Email Templates (AF only) Enh
• anced knowledge of digital reporting tools such as Google Analytics Adv
• anced understanding of social media communications which may include social media outlets (Sprout Social, Twitter, LinkedIn, Facebook, YouTube, Instagram) Und
• erstands our customer facing apps and has a deep knowledge of the customer’s journey Has
• excellent analysis and interpretation skills Str