Marketing and Advertisement Associate

Marketing Director

About Us

We are a leading home improvement company specializing in floor coverings, cabinets, brick, countertops, and professional installation services. We take pride in transforming residential and commercial spaces with high-quality products and exceptional customer service. We are seeking a strategic, creative, and results-driven Marketing Director to lead our marketing efforts and help drive continued growth.

Position Overview

The Marketing Director will be responsible for planning, developing, and executing comprehensive marketing strategies to increase brand awareness, lead generation, and sales across all product lines. This role requires a strong blend of creativity, analytical thinking, and leadership. The ideal candidate has a solid understanding of the home improvement industry or Retail Industry with strong motivation and discipline to learn the intricacies of the home and flooring industry and experience managing campaigns across digital, print, and in-store channels.

Key Responsibilities

• Develop and implement strategic marketing plans to support company goals and revenue targets.
• Lead branding initiatives to strengthen the company’s presence in the home improvement market.
• Oversee all digital marketing activities, including website management, SEO/SEM, email marketing, and social media.
• Plan and execute promotional campaigns, seasonal sales events, and product launches.
• Collaborate with sales teams to drive lead generation and support retail and contractor sales efforts.
• Manage advertising efforts across print, digital, radio, TV, and other media as needed.
• Conduct market research to identify customer trends, product demand, and competitive positioning.
• Maintain relationships with vendors, advertising partners, and media outlets.
• Oversee the creation of marketing materials, including brochures, signage, digital assets, and in-store displays.
• Monitor and analyze campaign performance metrics to optimize results.
• Manage the marketing budget, ensuring cost-effective strategies and ROI tracking.
• Grow, lead and mentor marketing staff, fostering a collaborative and high-performing team environment.

Qualifications

• Bachelor’s degree in marketing, Communications, Business, or a related field preferred.
• OR some college coursework combined with relevant marketing experience required.
• 5+ years of marketing experience, preferably in the home improvement, construction, retail, or related industry.
• Proven experience developing and managing multi-channel marketing campaigns.
• Strong understanding of digital marketing, analytics, and customer engagement strategies.
• Excellent leadership, communication, and project management skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Creative thinker with strong problem-solving abilities.
• Proficiency with marketing software, CRM systems, and design tools (e.g., Canva, Adobe Suite) a plus.

Why Join Us

· Opportunity to lead the marketing direction for a growing, reputable home improvement company

· Collaborative and supportive work environment

· Competitive salary

· Benefits Including

• Health/Dental/Vision Insurance
• 401(k) with company match
• 5 Paid Holidays
• Vacation
• Employee Discount

· Professional development and career advancement opportunities

How to Apply

Interested candidates should submit their resume, cover letter, and portfolio (if applicable) to shopper@mydfl.comwith the subject line: Marketing Director Application. Or click apply

Job Type: Full-time

Application Question(s):

• Do you have any experience in the flooring industry?
• Are you able to drive to all store locations in Gadsden, Albertville, Guntersville and Hampton Cove?

Experience:

• Marketing: 5 years (Required)

Work Location: In person