Marketing and Advertising Specialist - Real Estate

Marketing and Advertising Specialist - Real Estate

Employer is a large, privately held residential home builder, with projects located throughout Northern California and more. We are looking for an experienced, dynamic Marketing and Advertising Specialist to join our amazing team at our beautiful Corporate Office in Alamo, CA. (Submit resume for more details)

Summary of Duties:

• Develop and implement marketing strategies: Create and manage campaigns that support agents, generate leads, and build brand awareness.
• Support the marketing department by fulfilling marketing requests and planning Grand Openings of new communities, this includes scheduling and developing advertisements as well as coordinating with vendors.
• Manage projects: Plan and organize events, manage budgets, and ensure marketing efforts are delivered in a timely and effective manner.
• Aid in setting up new communities and sales offices, including obtaining renderings of floor plans, plot maps, and other sales office displays, establishing phone lines, internet, etc.
• Update new and upcoming projects and promotions to the website as directed.
• Manage digital marketing: Oversee social media accounts, company blog, website content, SEO, and email campaigns to attract and engage potential clients.
• Designing and printing of marketing materials including brochures and postcards as needed. Layout and print brochures including accurate floor plans, elevation, bed/bath count, square footage, etc.
• Collaborate with agents: Work closely with agents to understand their needs and provide them with the marketing support they require.
• Assist in coordination of community logo designs, and any special projects, as needed.
• Aid in updating and creating Magazine/Map Guide/Newspapers Advertisements using Adobe Illustrator and InDesign.
• Print and follow up on all sign layouts and installation for new communities including on-site, off-site and bootleg programs.
• Complete sales office and model requests such as refreshed floor mats, carpet cleaning, etc. as well as marketing products such as brochures, balloons, letterhead etc.
• The above is not an exhaustive list of duties. You will be expected to perform different tasks as necessitated by your growing role within the organization and the overall business objectives of the organization.

Qualifications:

• Education: A bachelor's degree in marketing, communications, or a related field is preferred.
• Technical skills: Proficiency with digital marketing tools like Google Analytics, social media management platforms (e.g., Hootsuite, Buffer), email marketing software (e.g., Mailchimp), and graphic design software (e.g., Adobe Creative Suite, InDesign, Photoshop, Illustrator)
• Webmaster or web administrator experience required to manage all company websites. SmartEdit, Geo-Fencing and Graphic Language experience is a must.
• Marketing knowledge: Strong understanding of SEO strategies, paid advertising (Google Ads, social media ads), and CRM platforms is crucial.
• Creativity and an eye for detail are essential qualities a candidate must possess.
• Ability to communicate clearly and accurately with staff, subcontractors, vendors and clients.
• Very strong organizational and project management skills.
• Ability to multi-task numerous projects and meet deliverables and deadlines.
• Excellent written and verbal communication skills, positive attitude, high-energy.
• Experience: Several years of experience in digital marketing, social media, or content creation is necessary, with real estate industry experience being a strong advantage.

Benefits (Medical, Dental, Vision, Health, HRA, Flex Spending Account, 401k+More)

Please reply to this ad and include cover sheet, resume and salary requirements.

Job Type: Full-time

Pay: $35.00 - $55.00 per hour

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Experience:

• 3-5: 1 year (Preferred)

Ability to Commute:

• Alamo, CA 94507 (Required)

Ability to Relocate:

• Alamo, CA 94507: Relocate before starting work (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: In person