Marketing and Communications Manager

ECTARC is a not-for-profit, community-owned organisation delivering exceptional early childhood services and nationally recognised training across Australia. We are committed to creating optimum work environments for our people, so they can thrive while delivering high-quality programs to children, families, educators, students and communities. With deep expertise, practical experience, and a passion for excellence, ECTARC leads the way in early childhood services and training creating opportunities and stronger communities for the future.

We are seeking an experienced Marketing and Communications Manager to lead the next phase of ECTARC’s brand and marketing evolution. This is an opportunity for someone skilled to shape a brand in a sector that makes a real difference This dynamic role merges strategic vision with hands-on execution, elevating our brand visibility to support growth. As part of the management team, you will partner closely with leaders across Early Childhood, Training Services, Finance, Operations, and the CEO to ensure our marketing initiatives provide measurable results.

Key Responsibilities

• Lead the development and execution of a marketing strategies aligned with ECTARC’s, vision and strategic goals.
• Drive the profile and recognition of ECTARC in the communities we currently serve as well as in communities we hope to grow.
• Plan and deliver national, multi-channel marketing campaigns across digital, traditional, and PR, and ensure alignment with ECTARC’s product offering.
• Shape and strengthen brand identity, market positioning, and user engagement across all channels.
• Oversee the creation of engaging content and design assets, while managing external creative partners to ensure brand consistency.
• Manage the marketing budget, allocating resources effectively and identify cost – efficient opportunities that maximise impact.
• Track, analyse and report on marketing performance and platform metrics, providing data-driven insights to inform strategy and campaign optimisation.
• Develop creative briefs and oversee the production internal and external of marketing materials, branded assets, and promotional items.
• Identify and cultivate new project and partnership opportunities that align with ECTARC’s values and strategic objectives.
• Oversee ECTARC’s marketing activities.

About you:

As the successful candidate you will have:

• 5+ years’ experience in a similar role, with a strong history in brand strategy and execution.
• A tertiary qualification in Marketing (preferred).
• Excellent organisational skills, with a strategic, proactive, self-motivated and hands-on approach.
• Experience with PR and digital marketing
• Exceptional written and verbal communication skills, with a sharp eye for detail and brand consistency.
• Skills in Canva, META Ad Manager, Google Ads, Analytics, and Adobe Creative Suite or relevant marketing software / tools (not mandatory).

What we offer

• Competitive wages and above the mandatory requirement for Superannuation
• Annual ECTARC leave day.
• Paid parental leave – 6 weeks top up.
• Discounts on childcare fees for staff’s children enrolled in our quality services
• Flexible work arrangements.
• A positive, team-driven culture that values creativity, encourages initiative, and celebrates shared success.
• Professional development opportunities.
• Wellness program including access to our EAP for you and your family.

Successful applicants will be required to undergo pre employment screening and probity checks.

ECTARC is an equal opportunity employer and encourages applicants from an Aboriginal or Torres Strait Islander background to apply for this position.

If you have any questions in regards to this position please call ECTARC on (02) 4223 1100 or email employment@ectarc.com.au.