Marketing And Communications Manager

Marketing and Communications Manager

Why this role matters: An Agile Epic & Key Stories

At GGCTA , the brand is a living story, and this role is the lead storyteller. It's not about executing every task yourself; it's about guiding and empowering a team of specialists to bring that story to life with consistency, creativity, and measurable impact.

Job Title: Marketing & Communications Manager Department: Brand & Communications Reports To: Agile Chief Marketing Officer (CMO) Location: Greensboro, NC

Job Summary:

The Marketing & Communications Manager is a hands-on leader responsible for the development, execution, and day-to-day management of the Greensboro / Guilford County Tourism Authority ( GGCTA ) marketing and communications efforts. This role reports to the CMO, and is central to ensuring a cohesive and impactful brand presence. The Manager leads a team of specialists, guides them through an agile workflow, and drives key initiatives that support Greensboro's identity as a premier destination, with a strong focus on the emerging live music scene.

Key Responsibilities:

Team Leadership & Agile Management:

Lead, mentor, and manage the Marketing Communications Manager and Brand Marketing Manager, fostering a high-performance, collaborative environment.

Serve as the Product Owner for specific marketing initiatives, prioritizing the backlog and guiding sprint-level work to ensure timely and on-brand delivery.

Drive the team's adherence to agile methodologies and OKR alignment, ensuring transparency of progress and celebrating successes

Media Relations & Public Relations:

Direct the communications strategy for public relations efforts, media relations, and crisis communications.

Serves as a primary point of contact for media inquiries, pitches story ideas, and builds relationships with journalists, bloggers, and influencers to secure positive media coverage.

Develops and distributes official press releases, media alerts, and press kits that are aligned with GGCTA's strategic OKRs and brand messaging.

Writes and edits a variety of content for public consumption, including website articles and official statements, ensuring a cohesive and compelling narrative.

Manages media monitoring tools to track and analyze media mentions and public sentiment, providing insights on brand reputation and campaign effectiveness.

Strategic Campaign & Brand Execution:

Develop and manage integrated marketing and communications campaigns across digital, social, and traditional channels.

Oversee content strategy and production, ensuring all assets reflect the destination's brand identity and are optimized for specific audiences.

Collaborate with the Sales Support & Experience Coordinator to create cohesive brand experiences at tradeshows and sales events.

Cross-Functional Collaboration:

Partner with the Live Music Destination Program Manager to develop and execute marketing strategies that drive awareness and engagement for the new live music district.

Collaborate with the Community & Advocacy Manager to support community awareness campaigns and Ambassador Program initiatives with compelling communication materials.

Performance Monitoring:

Monitor and analyze campaign performance and audience engagement data, providing regular reports to the CMO with insights for strategic optimization.

Qualifications:

Education: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Other fields will be considered based on experience and relevance.

Experience:

5+ years of progressive marketing and communications experience, including at least 2 years in a team leadership or supervisory role.

Proven experience in developing and executing integrated marketing campaigns that drive measurable results.

Demonstrated ability to manage and mentor a team of marketing and communications professionals.

Strong understanding of brand management, content strategy, digital

marketing, and public relations.

Experience working in or adapting to an agile organizational framework, with a solid understanding of OKRs and Scrum methodologies.

Skills:

Exceptional leadership and team-building skills, with a passion for mentoring and developing talent.

Strategic and creative thinking with a data-driven approach to problem-solving.

Strong writing, editing, and verbal communication skills.

Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously in a fast-paced environment.

Collaborative mindset, with the ability to work effectively across teams.

Why Join GGCTA as Marketing & Communications Manager?

• This is an impactful role for an experienced marketing leader who wants to directly influence how Greensboro is perceived by the world. You'll have the opportunity to lead a talented team, drive innovative campaigns, and be a core part of an agile leadership team that is dedicated to building a thriving destination. If you are passionate about storytelling, team development, and making a measurable impact, this is the perfect role for you.