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Marketing and Communications Manager

JOB SUMMARY:
The Marketing and Communications Manager is responsible for developing, implementing, and managing strategic marketing and communications initiatives that elevate brand visibility, strengthen community awareness, and support fundraising and recruitment efforts. This role
ensures the delivery of high-impact, mission-driven messaging across digital, print, and public platforms. The Manager collaborates closely with leadership, program staff, human resources, and development teams to communicate the agency’s impact, differentiate the organization in the marketplace, and advance strategic growth objectives.

WORK SCHEDULE:
Traditional weekday office hours; however, agency events, campaigns, or community activities may require flexibility, including early mornings, evenings, and occasional weekends.

ESSENTIAL DUTIES AND RESPONSIBLITIES:

Support the design and execution of strategic marketing plans aligned with agency goals and brand identity.
Maintain and enforce brand guidelines to ensure consistency across all internal and external communications.
Monitor market trends and community engagement opportunities to strengthen positioning and visibility.
Develop and track marketing metrics to evaluate campaign effectiveness and audience engagement.
Oversee content creation for websites, newsletters, email campaigns, social media, press releases, brochures, and promotional materials.
Manage digital platforms, including website updates and social media strategy.
Develop compelling mission-focused storytelling that highlights client impact, staff engagement, and community partnerships.
Partner with program leaders to identify and communicate “mission moments” that demonstrate agency outcomes.
Draft speeches, talking points, and messaging materials for leadership as needed.
Coordinate media outreach and public relations efforts, including press releases and media inquiries.
Represent the agency at select community events to promote brand awareness and partnerships.
Support recruitment marketing initiatives in partnership with Human Resources to enhance employer branding.
Assist with marketing materials for fundraising campaigns and community engagement initiatives.
Collaborate with the development team to support fundraising campaigns through integrated communications.
Manage timelines, vendors, and external partners (designers, printers, media outlets) to ensure quality and consistency.
Maintain a content calendar to align marketing, fundraising, and programmatic communications.
Ensure compliance with agency policies, confidentiality standards, and required trainings.
Perform other duties as assigned.

SKILLS, KNOWLEDGE, ABILITIES:
Skills

Exceptional written, verbal, and visual communication skills
Strong storytelling and content development abilities
Project management and organizational skills
Proficiency in digital marketing tools and social media platforms
Ability to analyze engagement data and adjust strategies accordingly
Strong interpersonal and collaboration skills
Graphic design and visual content coordination skills (preferred)

Knowledge

Nonprofit marketing and brand management principles
Digital marketing strategies, including email marketing and social media engagement
Public relations and media communication practices
Basic understanding of fundraising communications and donor engagement strategies
Knowledge of the needs of individuals with ASD and IDD preferred
Familiarity with CRM systems, website platforms (e.g., WordPress), and marketing tools (e.g., Canva, Constant Contact, HubSpot, or similar)

Abilities

Ability to translate complex program information into clear, compelling messaging
Ability to manage multiple projects and deadlines in a fast-paced environment
Ability to work independently while collaborating effectively across departments
Ability to maintain brand integrity and message consistency
Ability to think creatively and strategically
Ability to adapt to changing priorities and organizational needs

EDUCATION, EXPERIENCE AND OTHER QUALIFICATIONS:

Bachelor’s degree in Marketing, Communications, Public Relations, or related field required
Minimum of three (3) years of experience in marketing, communications, or nonprofit outreach
Experience managing digital platforms, campaigns, and brand initiatives
Strong working knowledge of Microsoft Office Suite and marketing software
Experience in nonprofit or human services environment preferred
Valid driver’s license with ability to travel between agency locations and community events
Ability to obtain and maintain required agency certifications, as applicable

WORK ENVIRONMENT AND PHYSICAL DEMANDS:

Primarily office-based environment with periodic work in school or residential program settings
Regular computer use and extended periods of sitting
Occasional travel to events and community locations
May require lifting materials up to 25–50 lbs. for events or promotional activities
Interaction with individuals served as part of storytelling and content development

A job description is not meant to be all inclusive of every task and/or responsibility

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