Marketing and Communications Manager

ABOUT CFUF

The Center for Urban Families (CFUF) is a nationally recognized nonprofit working at the intersection of responsible fatherhood, family stability, and economic mobility. Since 1999, we’ve empowered individuals and families in Baltimore’s most underserved communities to overcome barriers, break the cycle of poverty, and build thriving futures.

Our members (the term we use for those we serve) face complex challenges—many experience housing instability, justice system involvement, and limited access to education and employment opportunities. Through our work, we are committed to advancing equity, strengthening families, and creating pathways to long-term economic success.

Through our All In strategy, CFUF accelerates social and economic opportunity by combining personal accountability, person-centered case management, supportive networks, workforce training, education, and civic engagement. This approach drives lasting impact for individuals, families, and communities.

With a culture rooted in excellence, transparency, and purpose, CFUF fosters a dynamic, mission-driven environment where passionate team members are empowered to make a difference.

THE OPPORTUNITY

The Marketing & Communications Manager is a key member of CFUF’s Development Department and leads the organization’s marketing, communications, digital engagement, and online fundraising efforts. This role is responsible for elevating CFUF’s brand visibility and storytelling across digital platforms, media outlets, fundraising campaigns, and community engagement initiatives at both the local and national level.

Reporting to the Director of Development, the Marketing & Communications Manager develops compelling content and integrated communications strategies that increase awareness of CFUF’s mission, programs, services, and impact. This role blends strategic communications, digital marketing, public relations, graphic design oversight, and donor engagement in support of organizational growth and community impact.

Additionally, this position’s broader responsibilities include:

• Leading digital marketing and communications strategies across multiple platforms
• Managing media relations, storytelling, and public engagement efforts
• Driving online fundraising and donor communication initiatives
• Maintaining brand consistency across all communications and visual materials
• Collaborating cross-functionally to support organizational visibility and engagement goals

What to Expect from This Opportunity

Media & Public Relations

• Write and distribute press releases, media alerts, and public-facing communications
• Serve as the primary point of contact for media inquiries, reporters, and producers
• Build and maintain relationships with local and national media outlets to elevate CFUF’s visibility and thought leadership
• Research media trends and identify strategic opportunities for earned media coverage
• Support storytelling efforts that educate audiences on issues impacting urban families and communities

Graphic Design & Visual Communications

• Maintain consistency of CFUF’s brand identity across all materials and platforms
• Design and produce collateral for fundraising campaigns, organizational initiatives, and events
• Support the development and production of CFUF’s annual impact report
• Maintain and organize CFUF’s photo and video library

Digital & Social Media

• Manage and grow CFUF’s social media presence across existing and emerging platforms
• Develop and maintain engaging content calendars aligned with organizational goals and campaigns
• Lead social media strategies that increase audience engagement, brand awareness, and website traffic
• Monitor engagement metrics and analytics using tools such as Meta Business Suite and Google Analytics
• Manage paid advertising campaigns and digital fundraising initiatives

Website Management

• Create, update, and maintain website content in collaboration with web development partners as needed
• Monitor website performance and recommend improvements to user experience and engagement
• Utilize website analytics and assessment tools to inform digital strategy decisions

Email Marketing & Digital Fundraising

• Develop and execute email marketing campaigns, including newsletters, donor communications, and partner outreach
• Manage email segmentation, audience targeting, and campaign content development
• Analyze email performance metrics and adjust strategies based on engagement outcomes
• Create compelling donor-centered content that informs, inspires, and increases philanthropic engagement
• Develop follow-up campaigns and stewardship communications to strengthen donor relationships
• Support digital fundraising efforts that encourage online giving and peer-to-peer fundraising participation

Cross-Functional Collaboration

• Coordinate meetings and communication planning processes across departments
• Partner with teams across the organization to ensure brand consistency and messaging accuracy
• Support organization-wide communication needs, campaigns, and special initiatives

Schedule: Monday through Friday, 9 AM to 5 PM, with occasional meetings or events. This position offers one day of remote work per week.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field required
• Minimum of 3 years of experience in marketing and communications required
• Experience in nonprofit communications, fundraising, or mission-driven organizations strongly preferred
• Strong written, verbal, and visual communication skills
• Experience managing multiple projects and competing priorities in a fast-paced environment
• Proficiency with Microsoft Office Suite required
• Experience with Adobe Creative Suite, WordPress, social media management platforms, and graphic design principles preferred
• Experience with budget management and cost estimating preferred
• Ability to maintain confidentiality and exercise sound judgment and professionalism

What Sets You Apart

• Passion for CFUF’s mission and commitment to advancing equity and economic opportunity
• Strong storytelling skills with the ability to create compelling, audience-centered content
• Creative thinker with an eye for branding, messaging, and visual consistency
• Strategic mindset with the ability to analyze engagement data and optimize communications efforts
• Highly organized with strong project management and prioritization skills
• Adaptable and solutions-oriented in managing changing priorities and deadlines
• Collaborative approach with the ability to work effectively across departments and stakeholders
• Resilient, resourceful, and driven by high ethical standards and integrity
• Commitment to continuous professional growth and engagement within the communications field

Does this sound like you? If so, we want to hear from you.

Applying for a Career Opportunity & Our Commitment to Diversity

Please apply to this posting to be considered for future job opportunities with CFUF. Additionally, make sure to submit your resume via our talent pool. If there is a specific job you are interested in, you may apply directly to that opportunity and complete your application. Our Talent team truly appreciates your interest and hope to contact you for a future opportunity.

CFUF is an Equal Opportunity Employer. CFUF is committed to being an inclusive workplace that welcomes diverse and unique perspectives, all working toward the same goal – to create a more informed public. Qualified applicants receive consideration for employment without regard to race, color, ethnicity, national origin, ancestry, age, religion, religious belief, sex (including pregnancy, childbirth and related medical conditions, lactation, and reproductive health decisions), sexual orientation, gender, gender identity or expression, transgender status, gender non-conforming status, intersex status, sexual stereotypes, nationality, citizenship status, personal appearance, marital status, family status, family responsibilities, military status, veteran status, mental and physical disability, medical condition, genetic information, genetic characteristics of yourself or a family member, political views and affiliation, unemployment status, protective order status, status as a victim of domestic violence, sexual assault, or stalking, or any other basis prohibited under applicable law.

If you are a person with a disability needing assistance with the application process, please reach out to hr@cfuf.org.

Note: We review applications on a rolling basis and will close the posting once the position is filled.