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Marketing and Communications Project Manager
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SNA International is seeking an experienced Marketing and Communications Project Manager to lead strategic outreach, branding, and communications efforts for the National Missing and Unidentified Persons System (NamUs) management contract, a critical national program funded and administered by the National Institute of Justice (NIJ), within the U.S. Department of Justice (DOJ).
The Marketing and Communications Project Manager will support the contract by overseeing the design and execution of targeted outreach strategies that enhance public awareness, stakeholder engagement, and the visibility of NamUs services. This individual will ensure that all communication initiatives align with NIJ and DOJ brand standards and effectively convey the mission of NamUs to both professional and public audiences.
Responsibilities include, but are not limited to:
- Lead and implement a comprehensive marketing and communications strategy to support NamUs' goals and national awareness efforts, to include law enforcement, medical examiners, coroners, forensic professionals, family members, and the general public.
- Develop content for the NamUs website, social media, newsletters, public reports, and educational materials to ensure consistent messaging and brand integrity.
- Design and manage national outreach campaigns, including digital, print, and video communications that highlight NamUs resources and success stories.
- Partner with NIJ communications staff to coordinate public messaging, press releases, and media engagement.
- Create and manage content calendars for NamUs online platforms, ensuring timely publication of accurate and accessible information (ADA Section 508 and WCAG 2.1 compliance).
- Monitor performance analytics (e.g., Google Analytics, HubSpot, Mailchimp) to track campaign effectiveness and optimize communications strategies.
- Produce reports summarizing outreach outcomes, stakeholder engagement metrics, and return on investment (ROI) for marketing efforts.
- Support the development of training, outreach, and awareness materials, including video production, flyers, and digital user guides.
- Provide subject-matter input for presentations, conferences, and professional engagements representing NamUs.
- Collaborate with forensic, case management, and IT teams to ensure technical accuracy and consistency of communications.
Minimum Education and Experience Requirements:
- Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or Business.
- Minimum of two years of experience managing or supporting marketing and communication projects in a technical, scientific, or government-related environment. Forensic science experience preferred.
- Demonstrated experience with digital marketing tools such as Google Analytics, HubSpot, Mailchimp, Campaign Monitor, or Tableau highly desired.
- Excellent verbal and written communication skills, including the ability to translate complex technical or scientific information into accessible, audience-appropriate content.
- Experience developing multi-channel communication campaigns and producing measurable engagement results.
- Strong organizational skills with the ability to manage multiple deadlines in a dynamic environment.
- Experience in public sector communications or supporting federal outreach programs is preferred.
Security Requirements:
Ability to pass a background investigation.
TO APPLY:
Please submit your resume and a cover letter that outlines why you should be considered for this position.
No phone calls please.
No phone calls please.
SNA International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Position is contingent and will begin upon contract award.
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