Marketing and Communications Social Media - Student Worker

Job Title: Marketing & Communications – Social Media Student Position

Reports To: Assistant Director of Marketing and Communications

FLSA Classification: Non-Exempt

Who: Open to all current OSU students with interest in communications, marketing, journalism, public relations or other related fields.

Nature of Work:

Join the OSU Alumni Association team for a fulfilling position that puts you at the forefront of the alumni communication and marketing efforts. Work with the alumni staff to develop and execute various marketing/communication projects to promote events, programs, and alumni association membership. This position is designed to be an exciting and challenging experience that develops valuable, real-world skills.

Responsibilities:

• Work as a team to implement marketing/communication projects under guidance of alumni staff.
• Assist with reconnecting alumni to the university through membership in the OSU Alumni Association.
• Participates in the creation and execution of social media and other varying communication strategies.
• Develops a social media communications plan.
• Coordinates daily content and schedules posts ahead of time.
• Coordinates daily organic social media posts according to the content strategy plan.
• Carefully constructs content to be written in a consistent tone and style while ensuring copy is clear, informal, accurate and informative.
• Monitors social media platforms, engaging with audience members where appropriate, answering questions, correcting misinformation, or directing them to relevant resources.
• Utilizes analytics to adjust content, provide reporting and determine best strategies for social media presence.
• Monitors changing social media trends. Follows best practices, current industry trends and audience specific preferences.
• Under general direction, identifies newsworthy issues and events that affect Alumni Association.
• Attendance at evening and weekend events are required per supervisor’s direction.
• Coordinates with supervisor and follows association policies.
• Other duties as assigned.

Skills:

• Strong writing, editing and proofreading skills
• Knowledge of social networking, digital marketing and photography
• Excellent organizational and interpersonal skills
• Self-starter, able to work independently and as part of a team

Equipment Used:

• Mac and PC, including Microsoft Office and Adobe Creative Suite

Work Environment:

This position is housed in an office setting within the OSU Alumni Center. The alumni office is open Monday through Friday, 8 a.m. to 5 p.m. Students are expected to work 20 hours per week during office hours. Some weekend and evening hours are required.