Marketing and Community Outreach Director, White Rock YMCA

The YMCA of Metropolitan Dallas, established in 1885, consists of 16 branches and a destination camp and employs over 2,500 staff - all dedicated to building healthy, confident, connected, and secure children, adults, families and communities. We are one of the largest YMCAs in North America and serve over 200,000 people annually through programs and events. We are currently seeking a Marketing Director for our White Rock YMCA.

The White Rock YMCA is looking for an individual who is innovative, a fast learner, and able to manage multiple projects simultaneously. This person will support the Marketing and Communications of White Rock YMCA in a cross-functional capacity supervising staff in community programs. They will collaborate and work with Department leads.

ESSENTIAL FUNCTIONS

Under the direction of the Associate Executive Director, the Marketing and Community Outreach Director will execute Marketing strategies to support member and community engagement. The Marketing and Community Outreach Director will help execute marketing campaigns, content creation, website design, support branch projects, initiatives, and train various staff members when needed. They will stay abreast of trends that will benefit the White Rock YMCA and make recommendations of new strategies for better engagement of Y members, donors, volunteers, staff, and participants. This role will also supervise part time staff in community programs such as Youth Dance, Chess, and Community CPR. The desired result will be an increase in awareness, engagement, and participation of White Rock YMCA audiences across channels.

Under the direction of the Associate Executive Director, the Marketing and Community Outreach Director will:

• Manage the White Rock YMCA website, providing edits and updates as needed.
• Create and manage email marketing campaigns and analysis
• Actively update and maintain the White Rock YMCA Program Guide
• Create and maintain social media
• Provide web & print design creative support to branch initiatives (templates, flyers, postcards, brochures, etc.)
• Adhere to YMCA Brand Standards
• Consult with Association and branch staff on a variety of marketing projects and initiatives
• Identify and maintain relationships with community stakeholders
• Fundraise to further the Misson of the YMCA
• Train and supervise part time staff (5-8 part time staff)
• Perform other duties based on the needs of the organization

SKILLSETS DESIRED

• Website design (HTML, CMS, Drupal, WordPress, web editors)
• Proficient in Canva
• Marketing campaign assets
• Email marketing (Constant Contact or similar)
• Content creation, social media posts & ads
• Bilingual abilities are a plus (write or speak proficiently)

EDUCATION

• Bachelor’s degree in a related field or equivalent and/or four years of marketing or related field experience

DESIRED EXPERIENCE

• 2+ years’ experience in marketing, web design or digital communications
• Experience managing marketing calendar
• Strong work ethic
• Innovative and forward-thinking
• Be a team player who can work cross-functionally
• Strong communication skills; written and verbal
• Self-starter who is detail-oriented
• Fast learner with the ability to grasp new concepts and adapt quickly
• Manage multiple projects simultaneously
• Able to take charge, lead and train others

MANAGERIAL / CONSULTATIVE

• Ability to maintain relationships with branch staff and consult with team members.
• Manage & organize multiple requests from a variety of staff
• Represent the White Rock YMCA on consultative projects and events.

RELATIONSHIPS TO BE MAINTAINED:

• Develop and maintain strong relations with Branch staff and participate in YMCA training, meetings, conferences as approved by supervisor.

PAY RANGE: $47,000 - $50,000 if annualized

BENEFITS & INCENTIVES

• Free individual or family membership
• Discounts on Y programs including summer camps, enrichment classes, youth sports, childcare and more!
• Flexibility in work schedule during the week with approval of supervisor
• Eligible to enroll in a 403(b) tax deferred account at beginning of employment
• Paid time off based on hours worked and years of service
• Training and leadership development opportunities
• Remote work opportunities
• 12% Retirement paid by the YMCA upon meeting eligibility requirements
• Paid Professional Development & Organization Membership opportunities
• Tuition Reimbursement Opportunities
• Employee referral awards of $50 and up
• Health, Dental, Vision, Long & Short-Term Disability, Medical and Dependent Care Reimbursement Plan, Employee Assistance Plan