Marketing and Growth Lead

Marketing & Growth Lead (Remote)
The Role
We are hiring a Marketing & Growth Lead to take full ownership of marketing at Baytukum.
Baytukum has grown through a combination of internal efforts and external partners. We
are now bringing marketing fully in-house to build a structured, performance-driven
growth engine.

This is a hands-on, high-ownership role focused on building a marketing function that
directly contributes to investor growth.

You will work closely with the CEO and CRM team across positioning, performance, and
communication.

This is a fully remote role.

About Baytukum
Baytukum is a DFSA-regulated real estate investment platform based in Dubai, UAE.
We enable individuals to invest in ready residential properties in Dubai through a digital
platform, with a focus on accessibility, transparency, and long-term value.
We operate under an execution-only model and do not provide financial advice.

What You Will Do
1. Take Ownership of Marketing

• Lead marketing end-to-end, from strategy to execution
• Establish clear positioning and messaging
• Build a structured and focused marketing approach

2. Build and Optimize the Growth Funnel

• Define and manage the full funnel: traffic → leads → verified users → investors
• Identify and fix conversion gaps
• Focus on improving lead quality and conversion
• Bring visibility to channel performance and cost per investor

3. Execute Hands-On

• Launch and manage core acquisition channels (e.g. paid social, performance

campaigns)

• Improve landing pages and user journeys
• Work closely with CRM to improve follow-ups and conversion

4. Establish Systems and Reporting

• Implement simple and reliable tracking and reporting
• Build dashboards to track performance
• Ensure decisions are data-driven

5. Own Communication and Content Direction

• Ensure investor-facing communication is clear, consistent, and compliant
• Define tone across Arabic and English content
• Guide content that supports conversion and trust

What Success Looks Like

• Clear messaging across all channels
• A visible and improving funnel
• Measurable contribution to investor growth

Who You Are

Must-Have

• Experience building or rebuilding a marketing function or growth engine• Strong hands-on execution (not just strategy or coordination)
• Solid understanding of funnels, conversion, and performance metrics
• Ability to operate independently in a lean, remote setup
• Strong Arabic and English communication skills

Strong Advantage

• Experience in fintech, proptech, or marketplaces
• Exposure to GCC markets or audiences
• Experience working closely with sales or CRM teams

This Role Is Not For You If

• You mainly worked on content or social media without owning performance
• You managed agencies but did not execute yourself
• You focus on engagement metrics without linking to outcomes
• You require a large team or structure to deliver

Final Note
This role is for someone who wants to build and take ownership.
If you are motivated by solving problems, improving performance, and building something
meaningful from the ground up, we’d like to speak with you.

Job Type: Full-time

Language:

• Arabic and English (Required)

Location:

• Remote (Preferred)

Work Location: Remote