Marketing and Growth Manager

Description:

The Marketing & Growth Manager is responsible for generating profitable demand, strengthening brand presence, and driving measurable revenue growth across all service lines and markets. This is a hands-on leadership role combining strategic direction with active execution. The right candidate must be equally comfortable analyzing performance metrics, building campaigns, identifying unconventional growth opportunities, and collaborating closely with operations and leadership. This role directly impacts revenue, capacity stability, and long-term brand equity.

This is not a corporate marketing role. This is a growth-driving, business-impact role.

Primary Objective

Generate consistent, profitable demand aligned with operational capacity, trade mix goals, and growth initiatives. Success is measured by profitable revenue and business impact, not lead volume alone.

Key Responsibilities

Strategic & Revenue Leadership

• Develop and build upon annual and quarterly marketing plans
• Own demand generation strategy by trade and market
• Forecast lead flow and revenue contribution
• Align marketing efforts with operational capacity and seasonality
• Identify growth opportunities by trade, zip code, and customer segment
• Manage and optimize marketing budget based on ROI performance and plan

Demand Generation & Performance Marketing

• Oversee paid media strategy (LSA, PPC, Meta, OTT, radio, direct mail, etc.)
• Optimize campaign performance using ServiceTitan data
• Improve cost efficiency and acquisition metrics
• Drive demand toward high-value job types and ideal customers
• Develop seasonal and targeted campaigns

Market Expansion

• Develop demand strategy for new Drain Division
• Support market-entry growth initiatives into new areas
• Define success metrics and ramp expectations
• Monitor early-stage performance and adjust investments accordingly
• Protect core business stability during expansion

Local & Gorilla Marketing Leadership

• Develop creative, unconventional, high-impact/ disruptive local marketing initiatives
• Identify low-cost, high-visibility growth opportunities
• Drive community-based brand presence
• Leverage partnerships, events, and referral networks
• Think beyond traditional digital advertising

Brand & Conversion Optimization

• Protect and evolve Streamline’s brand voice
• Ensure brand consistency across all platforms and touchpoints
• Own website performance, messaging, and conversion optimization
• Strengthen online reputation and review acquisition strategy

Data & Performance Accountability

Track, analyze, and report on:

• Cost Per Lead (CPL)
• Cost Per Booked Call
• Customer Acquisition Cost (CAC)
• Marketing Efficiency Ratio (MER)
• Revenue & Gross Profit by Channel
• Average Ticket by Channel
• Conversion Funnel Performance

Cross-Functional Leadership

• Collaborate closely with operations and care center
• Align marketing strategy with staffing and capacity constraints
• Translate marketing data into business decisions
• Build strong internal relationships
• Manage vendors, agencies, and creative partners

Requirements:

Required Qualifications (Non-Negotiable)

• Marketing leadership experience in the home services/trades industry
• Proven track record of driving measurable revenue growth
• Hands-on ServiceTitan experience
• Deep understanding of demand cycles, seasonality, and trade mix economics
• Experience managing performance-driven marketing budgets
• Strong analytical and financial mindset
• Ability to operate as both strategist and executor

Preferred Experience

• Experience scaling multi-trade service businesses
• Experience launching new divisions or markets
• Strong local/grassroots marketing creativity
• Experience improving marketing efficiency and acquisition costs
• Familiarity with memberships / recurring revenue models

Who Will Thrive in This Role

We are looking for someone who is:

• Commercially minded and revenue-focused
• Data-driven and analytically sharp
• Scrappy, creative, and resourceful
• Comfortable in a fast-moving environment
• Operationally aware
• Personable, collaborative, and respected internally
• Competitive, driven, and accountable

Core Value Fit (Essential)

We are Dependable, Dedicated, Positive, Process-Driven, Eager to Learn, and Humble.

Culture fit matters as much as skillset.

Why This Role Matters

Marketing at Streamline directly influences:

• Revenue growth
• Demand stability
• Capacity utilization
• Trade mix optimization
• Brand strength
• Long-term business performance

This role is central to our next phase of growth.

Location

Triangle Region, North Carolina

(Local market knowledge strongly preferred)