Marketing and Product Specialist

Job Overview
We are seeking a dynamic and innovative Marketing and Product Specialist to join our team. The ideal candidate will have at least 3 years of relevant experience in marketing and communication, with a strong background in managing product development.

Responsibilities:

• Develop and implement strategic marketing materials to enhance brand awareness and reputation.
• Create engaging content for various marketing channels, including press releases, social media posts, newsletters, and website updates.
• Create and edit videos and audio for social media and marketing initiatives.
• Collaborate in the planning and execution of events, such as product launches, press conferences, trade shows, and key events of the company.
• Cultivate and maintain relationships with media outlets and stakeholders to secure press coverage and partnerships.
• Monitor and analyze metrics to assess the effectiveness of campaigns and initiatives.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to align marketing efforts with business objectives.
• Stay updated on industry trends, competitive landscape, and best practices in marketing and public relations.
• Oversee the online store of the company, including uploading new products, managing inventory, and verifying pricing accuracy.
• Ensure a high level of customer service by addressing customer inquiries, resolving issues, and maintaining positive relationships with customers.
• Analyze e-commerce performance metrics to identify opportunities for improvement and optimize the online shopping experience.
• Collaborate with the design team to create visually appealing products and marketing materials.
• Collaborate with external agencies to develop special projects.
• Perform additional duties as assigned.

Qualifications:

• Bachelor's degree in Marketing, Communication, or a related field.
• Minimum of 3 years of experience in marketing or related roles.
• Proven track record of managing marketing platforms and creating engaging content.
• Experience in product management, including product uploads and customer service.
• Professional written and verbal communication skills, with the ability to craft compelling messages for different audiences.
• Excellent organizational and project management abilities, with the capacity to handle multiple tasks and deadlines simultaneously.
• Strong analytical skills with experience in metrics and strategies.
• Experience planning and executing events, from concept to completion.
• Proficiency in management tools, analytics platforms, and the Microsoft Office Suite, Canva, and Adobe.
• Creative thinking and problem-solving skills, with a results-oriented mindset.
• Ability to work independently as well as collaboratively in a team environment.
• Passion for marketing and storytelling.
• Spanish language proficiency is welcome.

Travel Requirement: Occasional (10%)

About NewTechWood:

NewTechWood is a composite decking manufacturer offering a variety of composite products to enhance your outdoor living experience. All of our products feature UltraShield technology, a coating that protects the materials from rotting, fading, staining, scratching, and various other issues associated with traditional wood decking.

NewTechWood has gained a reputation around the world for its innovative, high-quality products. We attribute our success as composite wood decking manufacturers to the fact that we always listen to the homebuilders, contractors, homeowners, and architects we work with and do our best to make their visions a reality.

We offer competitive compensation and benefits, along with a collaborative and supportive work environment. If you are passionate about Marketing, Communications, and making a meaningful impact, we encourage you to apply.

Pay: From $25.00 per hour

Benefits:

• 401(k)
• Employee assistance program
• Professional development assistance

Work Location: In person