Marketing and Promotions Manager

Core Duties and Responsibilities:

• Collaborate with the PaddleHeads Front Office team to grow revenues, produce

positive margins, increase ticket sales and event show rates, and help the franchise
make its overall financial goals.

• Oversee the creation of the PaddleHeads Marketing Strategic Plan with respect to all

things PaddleHeads – Social Media, SEM, Traditional, Guerilla Marketing strategies, and
PaddleHeads Post.
o Drive the creation and implementation of the PaddleHeads’ overall marketing
strategy and plan: organize and lead the creation of budget, schedule, ad copy,
& creative content to develop the highest impact for all things PaddleHeads
marketing.
o Oversee the management of current PaddleHeads’ Social Media strategy and
accounts (Twitter, Instagram, Facebook, and Tik Tok) to be best-in-class,
including, oversight of: post scheduling, creation of engaging organic content
(photo and video), targeted paid ads to drive fan engagement, and the
evaluation of each campaign and strategy with metrics.
o Oversee, manage, curate, and organize all PaddleHeads’ creative content
including photos and videos and work with PaddleHeads front office members
on the use of that creative content.
o Partner with the PaddleHeads front office members to execute campaigns that
drive all PaddleHeads business initiatives (Ticketing, Retail, Promotions,
Baseball Ops, non-PaddleHeads Events, etc.). This includes helping develop
and implement the overall marketing strategy for Big Sky Pro Baseball LLC’s
retail initiatives with the PaddleHeads Post and Outpost.
o Develop and manage co-marketing strategies with influential Missoula
businesses, influencers to generate community wide brand loyalty

• Oversee implementation of our Marketing Strategic Plan through the hiring and

management of staff and vendors to execute all things in the plan effectively and
within budget.
o Oversee the creation and execution of creative content to drive brand
awareness, communicate community value and drive consumer buying
behavior through the implementation and measurement of a year-round
marketing campaign that leverages digital media platforms to engage current
fans and create new PaddleHeads fans.
o Hire and manage internal and external specialists in the areas of creative
content, SEM Marketing, Social Media Advertising, Advertising Campaigns,
Video content, and other areas needed to implement overall marketing
strategy and plan.
o Oversee and manage the PaddleHeads’ Newsletter and Direct Marketing to
subscribers and customers of the PaddleHeads. This includes data collection
and mining our operating systems to reach our customer base through
consistent updates, a defined strategy, and management of campaigns to
segmented audiences.
o Oversee the management of gopaddleheads.com through consistent content
updates, webpage page creation, optimization of SEO

• Oversee the creation of the PaddleHeads Promotional Strategic Plan of year-round

entertainment and fan engagement that focuses on ballpark entertainment,
promotions, and PaddleHead Productions through social media, digital marketing
and in-stadium marketing.

• Oversee Promotional Strategic Plan Implementation through the hiring and

management of game and event staff to execute the plan effectively.
o Hire and Manage a Seasonal Entertainment and Promotions Specialist that
has the following responsibilities:

• Oversee the overall operation of all promotions at Ogren Park

Allegiance Field, including in-season baseball games and all
PaddleHead Production events.

• Create, manage and execute team’s Game Script for all home games

and all PaddleHead Production events.

• Utilize the videoboard and all production equipment to create great

entertainment and sponsorship value at all home games and PaddleHead Productions.

• Hire and manage a quality in-season staff to support all

entertainment and promotional operations. Including, Press Box staff;
PA, sound, videoboard, camera operators – Mascot & Promotions
Team (In-Stadium & Community Outreach), and hold them to the
standards of a best-in-class entertainment.

• Activation of in-stadium contract sales deliverables during home

games and PaddleHead Productions through all aspects of event
production while focusing to balancing best in class entertainment
with partnership development.

• Oversee the creation of the PaddleHeads Public Relations Strategic Plan with respect

to all Public Relations with Big Sky Professional Baseball, the PaddleHeads season, and
the management of Ogren Park Allegiance Field and its events.

• Oversee Public Relations Strategic Plan implementation through the hiring and

management of vendors, staff, and community partners.
o Oversee the successful execution of the PaddleHeads Live Broadcast Stream
each night by ensuring video quality is up to par and everything is running
smoothly with MLB Partner league standards. This includes the
implementation of Sponsor activations for the broadcasts.
o Highlight the community value of the Missoula PaddleHeads brand for issue
awareness, fundraising and community engagement for the underserved
population and youth.
o Oversee the strategy and implementation of PaddleHeads Insider.
o Oversee the team’s media distribution list and lead the production of press
releases updating the local media on the “what’s happening” around the
franchise.

Qualifications, Experience, and Skill Set Requirements

• Experience as a Marketing manager for a business or company required.
• Previous Experience running the Marketing for a Venue or an Event in either the

Sports or Entertainment Management Field preferred.

• A demonstrated understanding of Marketing concepts in: Social Media, SEM,

Traditional Media, Guerilla Marketing strategies, and Website/App management
expected.

• Experience managing and/or overseeing Marketing firms and/or specialists in the

world of creative or video productions expected.

• People management experience in a business setting.
• Ability to work in a fast-paced environment, managing multiple tasks

simultaneously.

• Excellent communication and interpersonal skills to interact with all levels of staff

and partners.

• Strong organizational skills and attention to detail.
• As needed, ability to work long hours, including evenings, weekends, and holidays.

Compensation and Benefits

• Competitive Salary Based on Experience.
• Health Insurance Plan Option
• Bonus Structure
• Simple IRA Option

To Apply

• Interested candidates can send their interest to staffing@gopaddleheads.com
• No phone calls please.