MARKETING AND SOCIAL MEDIA ANALYST II

DEFINITION

The City of Stockton Community Services Department (CSD) is seeking a Marketing and Social Media Analyst II to support and elevate the Department’s digital presence, public engagement, and brand identity. This position plays a key role in shaping how the community experiences and connects with City programs, services and events. The incumbent will also have a role in elevating the Community Services Department's visibility, strengthening its brand, and connecting the community to programs, services, and hidden gems that enhance the quality of life for the City of Stockton.

The ideal candidate will be responsible for brand development and stewardship, storytelling that reflects community impact, creating and managing content across social media, websites, and other digital platforms to keep the public informed about City programs, services, and events. In addition to marketing CSD as a key element in public safety, the role works closely with staff across divisions to gather information, develop clear messaging, and ensure communications are accurate, consistent, and aligned with the City’s goals.

The ideal candidate has strong writing and organizational skills, data driven decision making, understands analytics, experience in rebranding efforts, ability to translate CSD’s mission, values and community impact into a cohesive brand voice and visual presence. The incumbent should understands the importance of two-way engagement not simply posting but responding, listening, building trust with local networks, managing multiple projects at once, and is comfortable in reaching out to diverse and underserved communities.

THE COMMUNITY

Located in California’s great Central Valley, Stockton has grown from a community with rich agricultural roots to an urban destination with a rich arts and culture scene, fine dining, shopping, sports, recreation, and family activities. With a multi-ethnic and multi-cultural population of over 320,000 residents, Stockton is the 11th largest city in California. It is centrally located 60 miles east of the San Francisco Bay Area and 45 miles south of Sacramento, offering an easy and scenic drive to numerous world-famous attractions such as Lake Tahoe, Yosemite National Park, and the California Coast. In addition, Stockton has many local natural resources, including the San Joaquin Delta. The community has a long tradition of established families who have called Stockton home for generations and many new residents have chosen Stockton as the community in which to live and raise their families. The City has a number of beautiful residential neighborhoods along waterways and tree-lined streets, and it offers an affordable cost of living with home prices about one-third the price of Bay Area homes. With its comfortable California lifestyle, Stockton is enriched by the pleasures of metropolitan living without the congestion, overcrowding, and expense. Stockton is the seat of San Joaquin County, where wine grapes have recently become one of the leading crops, transforming the region into one of California’s premium wine districts. The robust and thriving Port of Stockton has direct waterway access to the San Francisco Bay and provides domestic and international distribution of dry and bulk cargo, containerized cargo, and steel, handling ships from all over the world. Home to several well-known higher education institutions, including the University of the Pacific, California State University – Stanislaus,

Stockton Center, and San Joaquin Delta Community College, Stockton offers a variety of private and vocational schools. Year-round events and activities make Stockton a destination for venues and attractions such as the award-winning Stockton Flavor Fest, Annual Jazz Brubeck Festival, the Haggin Museum, Bob Hope (Fox California) Theatre, Children’s Museum, and the Stockton Symphony. The 10,000-seat multi-purpose, waterfront Stockton Arena is home to the Stockton Kings – the G-League affiliate of the NBA Sacramento Kings. The adjacent 5,000-seat Stockton Banner Island Ballpark, frequently ranked as one of the nation’s top minor league ballparks, is home to the Stockton Ports single-A minor league baseball team - affiliate to the major league Oakland Athletics.

THE ORGANIZATION

The City of Stockton is a full-service, Charter city with a Council/ Manager form of government. The Mayor is elected citywide, and the six Council members are nominated and elected within their respective districts. The City is one of the largest employers in Stockton with 1,790 full-time employees and has a FY 2024-2025 annual budget of $955 million. The City Council directly appoints the positions of City Manager, City Attorney, City Auditor, and City Clerk. All other departments report to the City Manager, including Administrative Services, Human Resources, Community Services (Library and Recreation), Economic Development, Public Works, Information Technology, Municipal Utilities, Fire, Police, and Community Development. Stockton’s organizational culture is based on high performance, trust, and collaboration, and the executive management team is characterized by highly skilled, experienced leaders.

THE DEPARTMENT

The Community Services Department provides programs and services that support healthy, educated, and connected communities across all age groups. Services are designed to meet diverse community needs, including services for youth, seniors, at-risk populations, and residents with limited resources or language barriers.

Recreation - The Recreation Services Division provides programs, facilities, and services that enhance the health, wellness, and quality of life of Stockton residents. Through youth and adult sports, senior services, after-school programs, camps, nutrition programs, and community events, Recreation promotes physical activity, social equity, and community engagement. The division operates community centers, sports fields, pools, and specialty facilities while working with community partners and volunteers to strengthen neighborhoods and expand access to recreational opportunities citywide.

Library Services- The City of Stockton, in partnership with San Joaquin County, operates the Stockton-San Joaquin County Public Library system, a regional multi-branch network that provides educational, literacy, and technology resources to residents throughout the county. The library offers access to books, digital media, research tools, public computers, internet services, workforce and educational resources, and thousands of free community programs each year for children, teens, and adults. Library services play a critical role in supporting lifelong learning, bridging the digital divide, and strengthening community connections through accessible and welcoming public spaces.

CLASS CHARACTERISTICS

Social Media Analyst II is the journey level class in the Marketing and Social Media professional series. Incumbents at this level are well-rounded communications professionals with experience in all forms of digital media (social, video, web) as well as print materials, media relations, marketing, internal communication, and crisis communication. Positions in this class may be responsible for providing technical and functional direction and training to lower-level staff. This position is distinguished from the Marketing and Social Media Manager as the latter provides oversight and supervision of the City’s overarching communications strategy and marketing objectives.

PRINCIPAL DUTIES (Illustrative Only)

• Develops, organizes, coordinates, and publishes engaging content for the City’s social media platforms, marketing campaigns, website, and other digital channels consistent with the core mission, vision, and values of the assigned department.
• Conducts research, collaborates with, and gathers information to build communications content for the assigned department; collaborates with team members at all levels of the organization.
• Fosters positive interaction between local government and the people it serves, by creating pieces that showcase the City’s programs and services; composes newsletters, updates websites, creates content for all digital communication channels, and collaborates on special marketing projects and events.
• Plans communications outreach and project-based marketing campaigns; measures work effectiveness by recording results and progress of communications activities.
• Uses native and third-party social media monitoring tools to evaluate content performance against key performance indicators and make recommendations to adjust tactics based on performance.
• Stays up to date with industry trends, designs, and emerging social media platforms to ensure content remains relevant and engaging.
• Participates in photo and media events, sometimes after hours, to help create relevant content; supports annual awards ceremonies and other special events as required; maintains City assigned photography and video equipment.
• Performs quality checks on all communications materials and edits as needed, using strong attention to detail and proofreading skills.
• Adheres to assigned work schedule as outlined in city and department attendance policies and procedures; maintains availability to work after regular work hours/weekends as events, meetings and program needs dictate.
• Represents the City with dignity, integrity, and the spirit of cooperation in all relations with staff and the public.
• Fosters an environment that embraces integrity, service, inclusion, and collaboration.
• Builds and maintains positive working relationships with co-workers, other City employees and the public using principles of good customer service.
• Perform related duties as assigned.

QUALIFICATIONS

Knowledge of:

• Principles and practices of integrated communications strategies; various social media platforms and digital marketing trends;
• Collaboration strategies and best practices when effectively communicating and working with peers, supervisors, subordinates, and people to whom service is provided;
• Applicable federal, state, and local laws, rules and regulations, policies and ordinances;
• The core mission, vision, and values of the assigned department and overarching City;
• Principles and methodologies of storytelling, with the ability to convey complex information in a way that is relevant, and in clear and compelling language;
• Digital media platforms, applications, and editing software commonly used in business; and
• Computers systems and related equipment, hardware, and software programs applicable to area of assignment.

• Supporting, maintaining, and adhering to strategic communications plans and marketing endeavors;
• Managing complex projects; planning and executing project work, monitoring timelines, following established strategy plans, and operating within budget;
• Producing desired work outcomes with consideration for quality, quantity, and timeliness objectives;
• Building professional relationships with internal and external customers; communicating and sharing information effectively, both orally and in writing, with peers, supervisors, subordinates, and people to whom service is provided;
• Working independently and within cross-functional teams, contributing as a team member, and treating co-workers, subordinates, and customers with respect;
• Demonstrating exceptional writing skills with a focus on quality, precision, and attention to detail;
• Exemplifying a demeanor of flexibility, enthusiasm, creativity, professionalism, and diplomacy; and
• Interpreting and applying complex rules, regulations, policies, laws, and ordinances.

• Experience MUST be directly related to the role’s responsibilities.
• Relevant education and professional experience will be evaluated on a case-by-case basis.
• Candidates must demonstrate equivalent competencies and skills through a combination of their documented education and/or work history.

• Mobility - Frequent sitting for long periods of time while operating a keyboard; occasional bending, stooping, kneeling, reaching, pushing, pulling, standing, and walking for long periods of time;
• Lifting - Occasional lifting and carrying of up to 25 pounds or less;
• Vision - Constant use of overall visual capabilities; ability to read and produce printed material and information displayed on a visual display terminal;
• Dexterity - Frequent repetitive motion, typing, and writing;
• Hearing/Talking - Ability to detect specific noises, proper equipment operation; ability to understand what people are saying in general conversation in person, over the telephone, and in group settings;
• Special Requirements - May require weekend and/or evening work;
• Emotional/Psychological – Varies based on position assignment. Constant concentration and decision making; frequent public contact; occasional to moderate requirement to travel, and perform work independently or participate in difficult interpersonal interactions, groups settings, crime scenes, or other collaboration activities;
• Environmental Conditions – Occasional to frequent exposure to noise, outdoor conditions; occasional to moderate risk of exposure to hazardous materials, dirt, dust, smoke, fumes, poor ventilation, and indoor cold/heat; and
• Working Conditions – Typically moderately quiet but may be loud at times and at some locations, which consist of both indoor and outdoor sites.