Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Marketing Manager – Climatemakers of VA

Location: Virginia Beach, VA
Department: Marketing
Reports To: Ownership/General Manager

Position Overview

Climatemakers of VA is seeking an experienced Marketing Manager to lead and coordinate all marketing initiatives across digital and traditional channels. This role ensures consistent brand representation, effective campaign execution, and timely communication of promotions and specials.

The Marketing Manager will oversee social media, website updates, advertising campaigns, and reputation management while working closely with SEO advertisers and external partners.

Key Requirement

ServiceTitan experience is required. You will use the platform to:

Analyze marketing and lead-generation data

Review recorded office phone calls

Attribute and classify calls for reporting and campaign tracking

Generate marketing performance reports

Responsibilities

Develop, implement, and monitor marketing campaigns across multiple channels

Manage relationships with advertising, SEO, and reputation management partners

Maintain brand consistency in all messaging and communications

Coordinate promotions and seasonal specials with ownership and the service team

Provide reporting and analysis using ServiceTitan and other marketing tools

• Directly confirm that every incoming lead is acted upon — verifying in ServiceTitan that leads are either set as appointments or personally reached out to by the office
  

Brand & Compliance

Submit advertising for Trane Co-op pre-approval and manage reimbursement claims through ComfortSite/Max Plus

Reporting & Analysis

Track campaign performance, ROI, customer engagement, and review sentiment

Deliver monthly reports with recommendations for improvement

Qualifications

3+ years of marketing experience, preferably in HVAC, home services, or related industries

• Proven marketing management experience with hands-on ServiceTitan expertise (non-negotiable)
  
Strong knowledge of social media platforms, advertising tools, and analytics

Experience coordinating with SEO and digital advertising partners

Familiarity with Trane Co-op marketing programs and ComfortSite/Max Plus (preferred)

Experience managing and responding to online reviews

Excellent organizational skills with the ability to manage multiple campaigns simultaneously

Strong written and verbal communication skills

Creative mindset with the ability to adapt strategies to changing market conditions

Performance Goals

Social media channels updated consistently with strong engagement rates

Promotions and website content remain current

Online reviews monitored daily with timely, professional responses

Advertising campaigns meet or exceed lead generation and ROI targets

All incoming leads verified daily in ServiceTitan as contacted or scheduled

Trane Co-op approvals and reimbursements processed accurately and on time

• Marketing tasks properly tracked and reported in ServiceTitan