Marketing and Social Media Manager

Label Aishwaryrika is looking for a strategic and hands-on Marketing & Social Media Manager who can build, execute, and scale brand-led and performance-driven marketing initiatives. This role blends creativity, communication, analytics, partnerships, and execution, ensuring our digital presence reflects the finesse, artistry, and storytelling of the brand.

Key Responsibilities:

1. Brand and Campaign Management

• Plan and execute seasonal and launch campaigns aligned with brand storytelling.
• Maintain campaign calendars and adapt strategies based on performance insights.

2. Content and Social Media Management

• Create and manage Instagram reels, stories, and promotional content aligned to brand voice.
• Oversee publishing schedules and foster community engagement.

3. Website and Digital Presence

• Coordinate product listings, banner updates, and visual merchandising on the website.
• Manage pricing changes for sales, campaigns, and exclusive events.

4. Influencer and Collaboration Management

• Identify and manage influencer partnerships and content collaborations.
• Track deliverables and measure collaboration outcomes.

5. Public Relations (PR)

• Develop and execute PR initiatives, including press releases and media engagement.
• Build and nurture relationships with media to amplify brand visibility.

6. Email and WhatsApp Marketing

• Plan and implement targeted email and WhatsApp campaigns using leading platforms.
• Monitor engagement metrics and optimise campaign performance.

7. Reporting and Analytics

• Track key performance indicators across campaigns and channels.
• Present actionable insights and recommendations regularly.

8. Cross-Functional Coordination & Innovation

• Collaborate with graphic designers and production teams for creative alignment.
• Stay updated on digital trends and integrate best practices into marketing strategies.

Required Skills and Experience:

• At least 2 years of experience in brand, digital marketing, or PR within fashion, lifestyle, beauty, or premium consumer brands.
• Proficient in Instagram, Pinterest, and short-form content with proven campaign execution and performance tracking.
• Skilled in Shopify or similar e-commerce CMS for managing content, listings, and pricing updates.
• Strong communication, project management, and multitasking skills, with the ability to work independently.

Job Types: Full-time, Permanent

Pay: ₹22,000.00 - ₹25,000.00 per month

Benefits:

• Work from home

Application Question(s):

• Are you proficient in managing Instagram, Pinterest, and creating short-form video content such as reels?
• Have you independently managed marketing campaigns, timelines, and communications without supervision?
• Do you have experience updating website content, managing product listings, and pricing on Shopify or similar platforms?

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 2 years (Required)

Language:

• English (Required)

Work Location: Remote