Marketing and Social Media Manager

We are seeking a creative, enthusiastic, and detail-oriented Marketing & Social Media Manager to support our Director of Marketing & Retail Management in expanding and executing awareness and enthusiasm for initiatives under the KWE corporate umbrella, most notably our retail initiative, Manga Spot. The ideal candidate is a strong project manager who thrives in fast-paced environments and understands the unique marketing needs of fan-oriented retail, publishing, and events.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Help establish and implement Manga Spot brand identity both in-store and online.
• Develop, guide, and implement in-person and digital events and campaigns that support Manga Spot’s brand awareness, customer acquisition and retention, and revenue-driving initiatives.
• Collaborate with internal teams to support promotions, product launches, and brand initiatives.
• Manage and monitor all social media channels to identify improvement opportunities and collaborate with store management to maximize engagement while ensuring cohesive brand messaging.
• Analyze performance trends and deliver insights that enhance marketing effectiveness across brands.
• Oversee Google Business Manager and related listings (Google, Yelp, etc.).
• Oversee administrative, organizational, and operational tasks related to marketing and social media.
• Assist in planning, coordinating, and executing KWE’s social media presence for its hosted exhibition projects and affiliate presence at conventions and industry events.
• Support general marketing tasks including asset organization, vendor communication, and administrative duties as needed.
• Other related duties as assigned.

KNOWLEDGE, SKILLS & ABILITIES REQUIRED:

• Bachelor’s degree in Marketing, Communications, Media, or a related field preferred.
• 3+ years of professional experience in marketing, social media management, and/or brand strategy.
• Strong analytical skills with experience in data interpretation, reporting, and performance optimization.
• Strong understanding of major social media platforms.
• Excellent verbal and written communication skills.
• Basic design skills (e.g., Canva, Adobe Suite, or similar tools).
• Self-starter with the ability to work independently and in a team environment.
• Organized, adaptable, and eager to learn.
• A genuine passion for manga, anime, and fan culture.

About Manga Spot:

Manga Spot by Kadokawa World Entertainment, is a bookstore specializing in manga, webcomic, and anime-related merch. Whether you’re a seasoned manga connoisseur or a newly fan eager to explore, this oasis for manga enthusiasts will carry products from across the spectrum of category.

About Kadokawa World Entertainment, Inc.

KADOKAWA World Entertainment, Inc. directs the English-language strategies of KADOKAWA Corporation’s North American holdings, which include Yen Press, J-Novel Club, and Anime News Network. Dedicated to expanding the volume and accessibility of KADOKAWA’s IP to English-speaking audiences, the group focuses on print and digital publishing, news, and merchandise while also directing sales and marketing for the digital platform BOOK WALKER GLOBAL. The company is based in New York City.

Pay: $70,000.00 - $80,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Vision insurance

Work Location: Hybrid remote in New York, NY 10001