Marketing and Social Media Specialist

We are hiring Marketing & Social Media Specialist – Dubai

About the Role

We’re looking for a talented Marketing & Social Media Specialist to manage our online presence and performance marketing channels.

This role combines social media management, Google Ads and Meta Ads campaigns, WordPress website updates, and SEO optimization.

If you’re passionate about digital marketing, aesthetics, and creative design — this position is made for you.

Key Responsibilities

Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok Ads.

Manage daily performance for Google Search, Display, and YouTube Ads, ensuring strong ROI and lead generation.

Optimize our WordPress website — content updates, plugin management, landing page creation, and technical SEO improvements.

Conduct keyword research, on-page optimization, and backlink coordination to improve website ranking and traffic.

Develop and maintain social media strategies for brand growth on Instagram, Facebook, TikTok, LinkedIn, and YouTube.

Design and post high-quality creatives, stories, reels, and ad visuals (using Canva, Photoshop, or Illustrator).

Create and manage monthly content calendars aligned with marketing campaigns and clinic promotions.

Monitor campaign performance using Google Analytics, Search Console, and ad dashboards; prepare regular performance reports.

Collaborate with management to ensure branding consistency and support new service launches or promotions.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field.

3+ years of hands-on experience in digital marketing (preferably in aesthetics, beauty, or healthcare).

Proven expertise in Google Ads, Meta Ads, and TikTok Ads campaign management.

Experience in WordPress website management (Elementor or similar builder).

Strong knowledge of SEO best practices — on-page, off-page, and technical optimization.

Skilled in graphic design tools (Canva, Adobe Photoshop, or Illustrator).

Excellent English communication skills;

Creative thinker with attention to detail and strong analytical mindset.

PLEASE SEND COPY OF YOUR CV TO ashraf@ishraqclinic.ae

Job Type: Full-time