Marketing and Social Media Specialist

Overview
Are you passionate about creating compelling content and engaging audiences across digital platforms? We are seeking a dynamic and energetic Marketing and Social Media Specialist to elevate our brand presence through innovative social media strategies, captivating content creation, and data-driven marketing campaigns. In this role, you will be the driving force behind our online voice, connecting with our community and amplifying our message to reach new heights. If you thrive in a fast-paced environment, love leveraging the latest digital tools, and possess a creative flair, this opportunity is perfect for you!

Responsibilities

• Develop and implement comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement.
• Create, curate, and manage engaging content including graphics, videos, blog posts, and photography that align with brand identity and marketing goals.
• Utilize social listening tools to monitor brand reputation, gather customer insights, and identify trending topics or potential issues.
• Optimize content for search engines (SEO) by conducting keyword research and applying best practices to improve organic reach.
• Oversee paid advertising campaigns on Facebook Ads Manager and other platforms to maximize ROI through targeted audience segmentation.
• Collaborate with cross-functional teams on branding initiatives, public relations efforts, and e-commerce promotions to ensure cohesive messaging.
• Proofread all content meticulously to maintain high-quality standards and brand consistency.
• Support photography and video editing projects to produce visually appealing multimedia assets that resonate with target audiences.

Experience

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for creating eye-catching visuals.
• Hands-on experience with social media management tools like Hootsuite or Buffer for scheduling and analytics reporting.
• Knowledge of SEO best practices, keyword research techniques, and web analytics platforms including Google Analytics.
• Familiarity with Facebook Advertising platform for creating targeted ad campaigns that drive engagement and conversions.
• Strong understanding of branding principles, relationship management, public relations strategies, and e-commerce platforms.
• Ability to produce high-quality content through photography or video editing skills; experience with digital video editing is a plus.
• Excellent proofreading skills combined with sharp attention to detail to ensure clarity and professionalism in all communications. Join us as a Marketing and Social Media Specialist where your creativity fuels our growth! Bring your expertise in digital marketing tools, content creation, and audience engagement to make a meaningful impact—every day is an opportunity to inspire!

Pay: $22.00 - $25.00 per hour

Benefits:

• Flexible schedule

Work Location: In person