Marketing Assistant

Company Overview:

IRISS Inc. is a fast-growing global leader in safety and reliability solutions for critical asset monitoring, inspection, and predictive maintenance. With a strong track record of innovation and excellence, we design, manufacture, and deliver advanced electrical and mechanical reliability technologies used across a wide range of industries.

Position: Marketing Assistant

Location: Bradenton, Florida

Reports To: Global Marketing Director

Job Overview:

We are seeking a talented and enthusiastic Marketing Assistant to join our marketing team. The ideal candidate will have a passion for marketing, strong organizational skills, and a creative mindset. As a key member of our team, the Marketing Assistant will play a vital role in executing marketing initiatives and supporting the promotion of our electrical safety products to a diverse audience globally. Additionally, this role will include the coordination of event marketing to further amplify our brand reach.

Responsibilities:

1. Event Marketing Coordination: Assist with the planning, promotion, logistics, and execution of both virtual and in-person events, including industry trade shows, conferences, webinars, and company-hosted events. Ensure brand consistency and engage with event attendees through pre- and post-event marketing efforts.

2. Content Creation: Collaborate with the marketing team to create engaging content, including blog posts, social media updates, infographics, video creation, and other marketing materials.

3. Digital Marketing: Help manage digital marketing efforts, including email marketing, social media, online advertising, website management, and search engine optimization (SEO).

4. Social Media Coordination: Develop and schedule social media content across various platforms (LinkedIn, Facebook, Twitter, Instagram, etc.) to boost engagement and brand awareness. Monitor and respond to social media interactions in line with company guidelines.

5. Market Research: Conduct market research to identify customer needs, industry trends, and competitive insights to inform marketing strategies.

6. Analytics and Reporting: Track and analyze marketing campaign performance, website traffic, social media metrics, and event outcomes to provide insights and recommendations for improvement.

7. Collateral Development: Support the creation of marketing collateral, sales materials, and product documentation to aid the sales team.

8. Community Outreach: Assist in philanthropic activities for the company to participate in.

9. Support: Work with the marketing and sales teams to ensure all deadlines are met for each project, organize materials for conferences, and collaborate on marketing campaigns.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.

2. Proven experience (1-3 years) in marketing or a similar role, preferably in the manufacturing or technology industry.

3. Strong written and communication skills, with the ability to create compelling and engaging content. Technical writing a plus.

4. Proficiency in digital marketing tools, social media platforms, and content management systems.

5. Familiarity with Adobe Creative Suite or similar software. Microsoft Office experience is a must.

6. Analytical mindset with the ability to interpret data and make data-driven marketing decisions.

7. High attention to detail and strong organizational skills to manage multiple projects and deadlines effectively.

8. Enthusiastic team player with a willingness to learn and adapt to changing marketing trends.

9. Knowledge of electrical safety products and the electrical safety industry is a plus.

10. Creativity and a proactive approach to problem-solving with the ability to think outside the box.

Compensation: Competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

To apply, please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role.

Job Type: Full-time

Pay: From $42,500.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Work Location: In person