Marketing Assistant Manager

Job Overview

We are seeking a dynamic and strategic Marketing Assistant Manager to join our innovative marketing team. This role is integral to developing and executing comprehensive marketing strategies that enhance brand visibility, drive customer engagement, and support sales growth across multiple channels. The ideal candidate will possess a strong foundation in digital marketing, content creation, and data analysis, with a proactive approach to managing campaigns and collaborating with cross-functional teams. This position offers an exciting opportunity to lead marketing initiatives that influence market positioning and contribute significantly to organizational success.

Duties

• Develop and implement multichannel marketing campaigns utilizing SEO, social media marketing, email marketing, and digital advertising platforms such as Google AdWords and Facebook Advertising.
• Manage content marketing efforts including copywriting, blog posts, product descriptions, and promotional materials to ensure consistency with brand voice and messaging.
• Oversee the creation and maintenance of the company’s website using WordPress, ensuring optimal performance through HTML updates and integration with analytics tools like Google Analytics.
• Coordinate advertising sales efforts by identifying opportunities for print advertising, digital ads, and sponsorships that align with strategic goals.
• Utilize marketing automation tools to streamline campaign workflows, nurture leads, and improve conversion rates.
• Conduct research on market trends, competitors, and customer preferences to inform campaign strategies and product positioning.
• Analyze campaign performance data using analytics platforms; prepare reports to measure ROI and optimize future initiatives.
• Collaborate with product management teams to support new product launches through targeted marketing activities.
• Manage budgets for various campaigns ensuring cost-effective allocation of resources while meeting objectives.
• Support B2B marketing efforts by developing tailored messaging for corporate clients and prospects.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing or a similar role with proven success in multichannel campaign management.
• Proficiency in SEO best practices, social media marketing strategies, Google Analytics, Google AdWords, Facebook Advertising, and email marketing platforms.
• Strong skills in content creation including copywriting; familiarity with Adobe Creative Suite is preferred.
• Experience with WordPress website management; basic knowledge of HTML coding is advantageous.
• Knowledge of marketing automation tools such as HubSpot or Marketo.
• Ability to analyze data effectively to derive actionable insights; experience with performance marketing metrics is essential.
• Excellent research skills combined with strategic thinking for market analysis.
• Strong organizational skills with the ability to manage multiple projects simultaneously within budget constraints.
• Effective communication skills for collaboration across departments and external partners. If you are passionate about driving impactful marketing initiatives through innovative strategies and data-driven decisions, we encourage you to apply today. Join us in shaping compelling brand narratives that resonate globally while advancing your career in a vibrant environment dedicated to excellence.

Pay: $45,000.00 - $50,000.00 per year

Benefits:

• Dental insurance
• Employee discount
• Flexible schedule
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Work Location: In person