Marketing Assistant - Personal Brand & Video Content

Marketing Assistant - Personal Brand & Video Content

Job Overview

We’re looking for a creative, energetic Marketing Assistant to help build and grow a personal brand across social media. This is a hands-on, on-the-go role for someone who lives and breathes content — filming, editing, and publishing video that connects with an audience and builds a loyal following. You’ll be the engine behind the brand’s daily presence, turning everyday moments into scroll-stopping content while staying ahead of platform trends and creator best practices. If you’re obsessed with what top creators are doing and love being behind the camera, this is for you.

Duties

∙ Film high-quality video content on the go using a phone and/or camera, capturing both planned shoots and spontaneous moments throughout the day.

∙ Edit short-form and long-form video for Instagram Reels, TikTok, YouTube, and other platforms — with strong pacing, cuts, captions, sound design, and storytelling.

∙ Continuously study top creators and viral content to identify trends, formats, hooks, and editing styles, then adapt them to the brand’s voice.

∙ Build content calendars and maintain a steady publishing cadence aligned with brand goals and audience growth.

∙ Develop a recognizable visual identity across video and graphics that keeps the brand consistent and memorable.

∙ Engage with the community — responding to comments, monitoring mentions, and nurturing relationships with the audience.

∙ Track performance using platform analytics and Google Analytics to understand what’s working and refine the content strategy.

∙ Capture supporting photography and create graphics to complement video content.

Requirements

∙ Creative filmmaking background — a strong sense of shot composition, lighting, movement, and visual storytelling.

∙ Proven experience filming and editing video for social platforms (Reels, TikTok, YouTube).

∙ Proficiency with video editing software (e.g., Premiere Pro, CapCut, DaVinci Resolve, Final Cut).

∙ Comfortable filming on the go and turning raw, in-the-moment footage into polished content.

∙ Hands-on social media experience and a clear understanding of how each platform’s content and algorithm work.

∙ A genuine habit of learning from top creators and staying current on trends, formats, and best practices.

∙ Ability to manage multiple projects and hit a consistent publishing schedule in a fast-paced environment.

∙ Strong eye for detail and quality across video, captions, and graphics.

Nice to Have

∙ Graphic design skills (Adobe Photoshop, Illustrator, or Canva).

∙ Photography skills for content creation.

∙ Experience growing a personal brand or creator account.

∙ Knowledge of SEO, keyword research, and analytics tools.

∙ Paid social / advertising experience.

Pay: $20.00 - $27.00 per hour

Benefits:

• Flexible schedule

Work Location: In person