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Marketing Associate
Title: Marketing Associate
Duration: 12 months
Location: Remote (PST Hours)
Job Description:
Responsibilities:
The specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits including medical, dental, vision and 401K contributions as well as any other PTO, sick leave, and other benefits mandated by appliable state or localities where you reside or work.
Duration: 12 months
Location: Remote (PST Hours)
Job Description:
Responsibilities:
- Audience Architecture: Build, QA, and maintain first-party and account-based audiences for demand generation campaigns across paid social, content syndication, and display channels.
- Platform Orchestration: Manage the flow of audience data between Demandbase, 3rd-party ad platforms, and lead validation platforms to ensure seamless campaign activation.
- Operational Support: Act as the primary intake lead for regional audience requests, managing general administrative needs including account permissions, campaign structure, and taxonomy adoption.
- Governance and Taxonomy: Ensure strict adherence to global naming conventions and data standards to guarantee accurate downstream reporting and attribution.
- Market Awareness: Stay current on ad-tech trends, capability updates (testing/adoption), and privacy compliance changes that impact the B2B advertising ecosystem.
- Team Collaboration: Socialize wins, share "test and learn" insights, and collaborate with cross-functional stakeholders to improve audience match rates and reach.
- Platform Operations: Proven experience building and managing audiences within a B2B Go-To-Market platform (E.g. Demandbase)
- Data Logic and Segmentation: Strong understanding of boolean logic and SQL-like database structures to build precise account and contact lists
- MarTech Orchestration: Experience pushing audiences to 3rd-party ad platforms (LinkedIn, Google, Meta).
- Data Hygiene and Excellence: High proficiency in Excel/Google Sheets (Vlookups, Pivot Tables) for data validation and ensuring “good data in/good data out”
- Operational Discipline: Ability to execute repetitive technical workflows with 100% accuracy and consistency.
- Naming Convention Governance: Strict adherence to taxonomy and naming conventions for accurate tracking and reporting.
- Stakeholder Management: Ability to translate marketing requests into technical requirements and manage expectations on delivery timelines.
- Strategic Execution: Comfortable balancing "in the weeds" tactical work with the ability to see the bigger picture of the campaign's strategic goals.
- Agile Problem Solving: A self-starter who can pivot quickly when campaign priorities shift and troubleshoot integration errors independently.
- Clear Communication: Strong oral and written skills, specifically the ability to explain technical "why" behind data or audience discrepancies to non-technical partners.
- Ad Ops Background: Experience with campaign tagging, trafficking, and tracking (UTMs, pixels).
- Full-Stack MarTech: Familiarity with the broader ecosystem, including Google Marketing Platform (DV360 and Campaign Manager) or comparable platforms, as well as CRM (Salesforce) or Marketing Automation (Marketo/HubSpot) and how they sync with Demand-base.
- Closed-Loop Feedback: Basic analysis of audience reach and match rates.
- Optimization Mindset: A "test and learn" approach—always looking for ways to automate manual steps in the audience-building process.
- Governance and Privacy: Understanding of modern data privacy compliance in audience targeting.
- Bill Rate with MSP fee removed: $54.41
- Would you like supplier engagement?: NO
- Will you schedule your own interviews in Fieldglass or would you like to opt-in for Staff-Up support with scheduling?
- Would like to opt-in for Staff-Up support!
- Aside from the job description, what will a typical day for this contractor look like?
- Typical day will likely involve building audiences in Demand-base during busy/lift/quarterly cadences, answering/triaging Slack Workflow tickets related to adding Domains, building net new audiences.
- Please rank your top preferred skill set:
- Operational Discipline: Ability to execute repetitive technical workflows with 100% accuracy and consistency.
- Data Hygiene and Excellence: High proficiency in Excel/Google Sheets (Vlookups, Pivot Tables) for data validation and ensuring “good data in/good data out”
- Stakeholder Management: Ability to translate marketing requests into technical requirements and manage expectations on delivery timelines.
- Platform Operations: Proven experience building and managing audiences within a B2B Go-To-Market platform (E.g. Demand-base)
- Data Logic and Segmentation: Strong understanding of boolean logic and SQL-like database structures to build precise account and contact lists.
- How quickly are you looking to interview/hire? By 4/1 start date, latest.
- Is there potential for extension of conversion to FTE? Not at this time.
- Please confirm location requirements: Seattle/WA (remote)
- Can this position be fully remote? I am remote (but in Seattle area). Most important thing for me is ideally in PT timezone for overlap.
- Does this worker need to be near any hubs? No, but Seattle area preferred.
- Any specific time zones this candidate will need to accommodate?
- Mostly PT, but may need to hop on calls with EMEA/APAC timezones (8am PT, 5-6pm PT) on occasion.
- Please confirm Interview requirements:
- How many interview rounds will there be?
- Open to suggestion, OK with 2 rounds (1 other, and then myself) if that works. Also open to just 1 round (myself) if necessary/to expedite.
- Will there be any assignments within the interview process? (e.g.- Assessments, tests) No.
- How many years of experience would you consider overqualified? 5+ in marketing/media, but would be open to exception as long as they are fully comfortable with the role and the expectation that there is likely no conversion to FTE.
- How many years of experience would you consider underqualified? 1 year. Mostly important to have had the required experience. Even 1-2 years could be fine. However should also be comfortable if possible in a large organization and working environment like Salesforce.
- Operational Discipline: Ability to execute repetitive technical workflows with 100% accuracy and consistency.
- Data Hygiene and Excellence: High proficiency in Excel/Google Sheets (Vlookups, Pivot Tables) for data validation and ensuring “good data in/good data out”
- Stakeholder Management: Ability to translate marketing requests into technical requirements and manage expectations on delivery timelines.
- Platform Operations: Proven experience building and managing audiences within a B2B Go-To-Market platform (E.g. Demandbase)
- Data Logic and Segmentation: Strong understanding of boolean logic and SQL-like database structures to build precise account and contact lists
- Ad Ops Background: Experience with campaign tagging, trafficking, and tracking (UTMs, pixels).
- Full-Stack MarTech: Familiarity with the broader ecosystem, including Google Marketing Platform (DV360 and Campaign Manager) or comparable platforms, as well as CRM (Salesforce) or Marketing Automation (Marketo/HubSpot) and how they sync with Demandbase.
- Closed-Loop Feedback: Basic analysis of audience reach and match rates.
- Optimization Mindset: A "test and learn" approach—always looking for ways to automate manual steps in the audience-building process.
- Governance and Privacy: Understanding of modern data privacy compliance in audience targeting.
- Strategic Execution: Comfortable balancing "in the weeds" tactical work with the ability to see the bigger picture of the campaign's strategic goals.
- Agile Problem Solving: A self-starter who can pivot quickly when campaign priorities shift and troubleshoot integration errors independently.
- Clear Communication: Strong oral and written skills, specifically the ability to explain technical "why" behind data or audience discrepancies to non-technical partners.
- Any other critical details to note for our suppliers?
- My team is currently 10-11 FTE, and I have 7 direct reports. This role would work mostly with one of my direct reports (but I'd still be hiring manager), who owns the overall audience strategy. They need to be comfortable taking direction/managing workload, and providing viz to their direct manager. Noting as well I'm still hiring the FTE role on my team that this role would work most closely with, so they may be onboarding at the same time.
- As a part of the Media Operations team at Salesforce, you'll support the team in enabling Paid Media to launch, execute, and deliver high-performing campaigns that generate pipeline and drive business impact.
-
If you are motivated by repeatable, scalable motions and precision-driven data work, this is the role for you. We are looking for an operational expert to help reimagine how we empower our digital performance teams and external partners to deliver best-in-class, multi-channel advertising at scale.
The specific compensation for this position will be determined by a number of factors, including the scope, complexity and location of the role as well as the cost of labor in the market; the skills, education, training, credentials and experience of the candidate; and other conditions of employment. Our full-time consultants have access to benefits including medical, dental, vision and 401K contributions as well as any other PTO, sick leave, and other benefits mandated by appliable state or localities where you reside or work.
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