Marketing Asst Manager / Manager

We are seeking a proactive and experienced Offline Marketing Executive to lead and execute ground-level branding and lead generation initiatives. The ideal candidate will have hands-on experience in BTL (Below the Line) marketing, vendor coordination, and campaign execution—preferably within the real estate sector.

Key Responsibilities:

• Identify strategic locations for hoardings, bus shelters, pole kiosks, and other outdoor advertising mediums.
• Plan and execute BTL marketing campaigns across residential complexes and corporate hubs.
• Obtain necessary permissions and coordinate with external agencies for campaign execution.
• Monitor on-ground marketing activities and ensure high visibility for ongoing real estate projects.
• Generate quality leads through effective offline campaigns and branding efforts.
• Explore innovative offline marketing ideas with agencies and drive execution.
• Manage vendors and ensure timely, cost-effective, and quality campaign delivery.
• Track marketing materials/stocks at sites and coordinate with the sales team for timely distribution.
• Maintain detailed records of all marketing activities—locations, budgets, vendors, and outcomes.
• Coordinate with the finance team for timely bill processing and vendor payments.
• Provide reports and insights to senior management on campaign performance and effectiveness.
• Prepare and maintain professional presentations, reports, and proposals.

Required Skills & Qualifications:

• Proven experience in offline/BTL marketing, preferably in the real estate industry.
• Strong skills in vendor management, negotiation, and on-ground execution.
• Excellent communication and interpersonal skills.
• Ability to multitask and handle field-level operations independently.
• Organized and detail-oriented with strong reporting/documentation skills.
• Willingness to travel frequently within the local market.

Self-driven, proactive, and eager to contribute to team goals and business growth.intersetd candidates can share their resume on hr@anchorpointdevelopers.com

Job Type: Full-time

Pay: ₹400,000.00 - ₹700,000.00 per year

Work Location: In person