Marketing & Audience Engagement Coordinator

Marketing & Audience Engagement Coordinator

Metro Market Media - Northeast Georgia

Location: Gainesville, GA

Metro Market Media, a leader in local media and marketing solutions, is committed to helping our communities thrive. With a portfolio that includes The Times of Gainesville, Forsyth County News, Dawson County News, specialty publications, and the much-anticipated “Best of” awards and events, we also provide cutting-edge digital marketing services through Metro Market Media Agency.

The Marketing & Audience Engagement Coordinator plays a key role in strengthening the connection between Metro Market Media’s newspaper brands and their communities across digital, print, and in-person platforms. This position supports marketing campaigns, drives audience growth strategies, and leads brand-building initiatives to expand readership and engagement. Working collaboratively across editorial, sales, and marketing teams, the Coordinator ensures that Metro Market Media’s publications maintain a strong, authentic, and results-driven presence in the community they serve.

What You Will Do

• Actively monitor and respond to comments, questions, and interactions on branded and marketing social media content to foster audience engagement, build community, and grow follower bases across all platforms

• Develop, create, and schedule branded social media content, including posts, short-form video, and integrated marketing campaigns to promote the value of local journalism, drive audience growth, and increase brand awareness

• Provide strategic guidance and coaching to newsroom staff on social media best practices, content optimization, and audience engagement techniques

• Plan, coordinate, and represent Metro Market Media at branded and community events such as expos, festivals, and award programs to strengthen audience relationships and expand reach

• Collaborate with editorial, sales, and marketing teams to develop and enhance audience engagement initiatives across all platforms, including newsletters, websites, and mobile apps

• Monitor, analyze, and report on audience analytics, engagement metrics, and campaign performance to identify growth opportunities and inform strategic decisions

• Assist in developing strategies to increase subscriptions, readership, and digital audience engagement

• Contribute to the development of marketing plans and go-to-market strategies under the direction of the management

• Maintain a positive, professional, and responsive public presence for each publication, delivering excellent customer service across all audience touchpoints

• Stay current on marketing trends, audience growth tools, and industry best practices to continuously improve campaign effectiveness and engagement

• Perform other duties as assigned by the management

What We Offer

• Comprehensive Benefits: Health, dental, vision, FSA, HSA, life insurance, and more.

• Time Off: PTO package, including company-paid holidays.

• Culture of Success: Join an energized, passionate team with a flexible and fun workplace

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field preferred

• Minimum of 2 years of experience in marketing, audience engagement, social media management, or a related role

• Strong understanding of digital marketing principles, social media platforms, analytics tools, and audience engagement strategies

• Demonstrated ability to develop and execute marketing campaigns across multiple channels

• Excellent written and verbal communication, storytelling, and interpersonal skills

• Strong project management and organizational skills with the ability to manage multiple priorities and deadlines

• Proficiency with marketing tools and platforms (e.g., email marketing software, social media scheduling tools, Google Analytics, or similar)

• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment

• Photography, videography, and Spanish language skills are preferred but not required

• Familiarity with the principles and values of journalism and community engagement

Work Environment & Physical Demands

• Work is primarily performed in an office environment with frequent travel to community events and local offices, sometimes after normal business hours or on weekends

• Regularly required to sit, stand, talk, hear, and use hands to operate standard office and multimedia equipment

• May occasionally lift and/or move up to 25 pounds (e.g., event materials, displays, or camera equipment)

• Exposure to a variety of indoor and outdoor environments during events and community activities

Additional Requirements

• Must be available to work occasional evenings and weekends to support events or community activities

• Must maintain a valid driver’s license and have reliable transportation for travel to local events and office locations