Marketing Automation Specialist

Job Summary:

In this role, you will utilize your academic knowledge of messaging channel end-to-end solutioning to enable marketer strategies. You are accountable from solution design to solution build and deployment, to understanding the impact of your solution. Your role is critical to ensuring a high-quality user experience through a rigorous quality assurance approach and intra-team peer feedback. In this role, you are central to driving user engagement improvements via relevancy tuning our messaging to discrete cohorts.

Responsibilities:

• Engages marketers in refinement sessions to clarify strategy requirements to finalize intake.
• Builds messaging solution and conducts self-quality assurance testing.
• Conducts peer-review quality assurance for Marketing Operations counterparts to enable a deployment ready status.
• Actively monitors solution deployment for a limited period to readily identify potential bugs to remediate or mitigate.
• Utilizes business intelligence reporting or direct analytical queries to determine the business impact of the solution, and then utilizes that insight in go-forward refinement sessions or team reporting.

Basic Requirements:

• 2+ years of work experience in marketing operations, analytics, or equivalent applied roles
• Possessing a high bar for quality, and ability to readily spot potential bugs
• Superb writing skills to utilize for documentation, solution design and insights
• Effective communication skills with globally diverse cultures
• Curious and analytic mindset, striving to build expertise
• Ability to be on-call when business critical launches occur
• Verbal and writing proficiency in the English language

Preferred Requirements:

• Understanding of messaging best practices (email, push, in-app)
• Working knowledge in messaging platforms such as Braze, or Salesforce Marketing Cloud, Adobe Experience Manager, HubSpot, Marketo). Platform Certifications would be considered a plus
• Basic or working knowledge of Liquid, HTML or SQL considered a plus
• Experience in collaborating with multiple stakeholders, ideally in an agile way

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.