Marketing Brand Manager

Job Overview
We are seeking a dynamic and strategic Brand Manager to lead the development, execution, and growth of our brand initiatives across multiple channels. In this role, you will be the driving force behind shaping brand identity, increasing market share, and fostering meaningful connections with our target audiences. Your energetic approach and innovative mindset will propel our brand forward in a competitive landscape. You will collaborate closely with cross-functional teams to craft compelling marketing campaigns, analyze market trends, and optimize brand performance through data-driven insights. This is an exciting opportunity for a passionate marketing professional eager to make a significant impact and elevate our brand presence on a global scale.

Responsibilities

• Develop and implement comprehensive brand strategies that align with company goals and resonate with target markets.
• Manage multichannel marketing campaigns across digital platforms, social media, public relations, and e-commerce channels to maximize brand visibility and engagement.
• Oversee social media management by creating engaging content, monitoring performance metrics, and fostering active community interactions.
• Lead product management efforts by coordinating product launches, enhancements, and lifecycle strategies to ensure consistent branding and customer satisfaction
• Utilize digital marketing techniques including SEO, SEM, email marketing, and content marketing to boost online presence.
• Build strong public relations campaigns that enhance brand reputation and foster positive media coverage

Qualifications

• Proven experience in brand management or related marketing roles with a strong portfolio of successful campaigns.
• Expertise in social media management, digital marketing, E-commerce platforms, and multichannel marketing strategies.
• Strong analysis skills with familiarity in market research tools such as Nielsen or similar data sources.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for branding assets creation.
• Knowledge of product management principles and experience managing product lifecycle processes.
• Excellent strategic planning abilities combined with sales acumen for B2B marketing initiatives.
• Ability to analyze campaign performance data and translate insights into actionable plans.
• Exceptional communication skills for public relations activities and stakeholder engagement.
• Experience in budgeting and resource management within fast-paced marketing environments.
• Familiarity with public relations tactics, digital channels, SEO/SEM practices, and E-commerce trends is highly desirable. Join us as a Brand Manager to energize our brand’s voice in the marketplace! Bring your innovative ideas, strategic thinking, and enthusiasm to craft compelling stories that captivate audiences worldwide—making a real difference every day!

Job Type: Full-time

Pay: $48,000.00 - $55,000.00 per year

Work Location: In person