Marketing & Brand Strategy Manager

COMPANY OVERVIEW:

Burr Roofing, Siding, & Windows (Stratford), a successful and growing remodeling

company is now accepting applications from experienced, self-motivated and driven

individuals who want to earn an excellent income working with a thriving company

with a known presence in the area.

We are not just another home improvement contractor; we are known in the

community as a company with the highest standards of work and an undisputed

reputation. Since 1969, our success has been built upon quality products, expert

installation and most importantly a team of committed and successful individuals

dedicated to customer service.

Our customers love us! Read what they say https://www.burr123.com/reviews/ Over 68% of our sales last year came from satisfied customers.

Meet the team you will be working with https://www.burr123.com/our-team/

ABOUT THE POSITION:

You will be the architect and accelerator of all marketing initiatives at Burr Roofing, Siding & Windows. This is a senior leadership role accountable for generating qualified leads, building long-term brand equity, and elevating Burr's marketing operation from good to exceptional. You’ll lead strategy, coach your team, and roll up your sleeves to execute when needed.

Key Responsibilities:

• Own the lead generation funnel from top to bottom; drive and analyze all inbound/outbound efforts.
• Develop and oversee strategic marketing plans aligned with Burr’s long term growth plan.
• Build and manage marketing budget with discipline and ROI accountability.
• Lead brand consistency across digital, print, jobsite, and in-person touchpoints.
• Manage relationships with digital vendors, SEO/PPC partners, and creative agencies.
• Mentor and oversee Brand Ambassador/Event Manager and customer-facing marketing roles.
• Design and lead campaigns, including jobsite radius marketing, direct mail, email nurture, and social storytelling.
• Develop marketing analytics dashboards, tracking lead source performance and CAC.
• Elevate Burr’s market position as the ultimate small business exterior remodeler in CT.

Desired Qualifications

• 5–10 years of proven marketing leadership in a growth-minded company (bonus: home improvement or design-build space)
• Strong command of digital platforms (SEO/SEM, social, email, web, analytics, video)
• Track record of growing brand awareness and lead conversion
• Grit, curiosity, and energy to lead a fast-moving department with high standards
• Comfortable managing people, vendors, and budgets with strategic clarity

Schedule

This is a full-time position which will typically involve 45+ hours a week. Employee is expected to be available some Saturdays and/or Evenings for events and client meetings.

Travel

Minimal travel required in performing the duties of this position. Employee is expected to travel as needed to participate in continuing education and conferences up to 5 times per year.

Education and Experience

5–10 years of proven marketing leadership in a growth-minded company (bonus: home improvement or design-build space)

Compensation:

· $80,000-$100,000 salary paid weekly. Depending on Experience

· Plus, Substantial bonus/incentive package

· Paid sick days

· Paid vacation

· Paid holidays

· Major health insurance including dental and vision

· 401k with Company Match

TO APPLY:

Submit your resume with a cover letter containing 3 reasons why you think you would be a good fit for the Burr team.

Job Type: Full-time

Pay: $80,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person