Marketing & Branding Director

Role purpose

Responsible for shaping, elevating, and protecting Kun Sports’ brand across all markets. Develop and execute a comprehensive marketing and branding strategy aligned with the company’s identity, growth ambitions, and long-term business objectives. Lead all brand, creative, and communication functions to ensure a unified, impactful presence for Kun Sports in the Kingdom of Saudi Arabia and beyond.

KEY ACCOUNTABILITIES & ACTIVITIES

• Strategic Leadership
• Lead the development of the overall marketing and branding strategy, ensuring alignment with Kun Sports’ vision, identity, and business goals.
• Conduct brand health analysis, consumer insights studies, and competitor benchmarking to guide strategic decision-making.
• Develop and manage the marketing & branding budget, optimizing spending for maximum ROI.
• Establish and drive high-impact brand partnerships, sponsorships, and collaborations that enhance visibility and market relevance.
• Translate market data into actionable brand strategies, ensuring consistent and differentiated positioning across all customer segments.
• Brand & Creative Management
• Oversee the full brand ecosystem, including brand identity, guidelines, tone of voice, visual assets, and creative direction.
• Ensure all communication touchpoints — design, content, digital, social media, campaigns, product branding, and retail branding — reflect a consistent and premium brand image.
• Lead the creation of integrated creative campaigns that drive brand awareness, engagement, and customer loyalty.
• Manage production of marketing materials (digital & print), ensuring quality, coherence, and adherence to brand standards.
• Safeguard the brand through ongoing audits, quality checks, and implementation of best-practice brand governance processes.
• Marketing Strategy & Execution
• Oversee all marketing activities including digital marketing, SEO/SEM, performance marketing, social media strategy, content production, CRM, and community engagement.
• Develop data-driven campaign strategies targeting customer acquisition and retention.
• Monitor all marketing KPIs, performance analytics, and reporting dashboards, identifying opportunities for optimization.
• Introduce innovative marketing tools, trends, and technologies to strengthen customer engagement and market presence.
• Lead event marketing, activations, sponsorship planning, and major corporate communications initiatives.
• Communication & Public Relations
• Shape Kun Sports’ external and internal communication strategy.
• Oversee PR campaigns, media relations, press releases, and crisis communication where required.
• Strengthen brand reputation through storytelling, thought leadership, and consistent public messaging.
• Build relationships with influencers, media partners, and key community stakeholders.
• People Management
• Lead, inspire, and mentor a high-performing team of marketing, creative, and branding professionals.
• Recruit and develop top talent in brand management, design, communications, and digital marketing.
• Drive a culture of creativity, collaboration, innovation, and accountability.
• Manage performance cycles, goal-setting, and professional development for all team members.

REQUIREMENTS FOR ROLE

Experience & qualifications

• Master’s Degree in Marketing, Branding, Communications, Digital Strategy, or relevant specialization from a recognized academic institution.
• Bachelor’s Degree in Marketing, Branding, Media, or a related field.
• Minimum 15 years of marketing and branding experience, with at least 5 years in a leadership position.
• Experience in creative direction, brand strategy, and multi-channel campaign management.

Knowledge & skills

• Proven track record in brand management, marketing strategy, creative leadership, and project management.
• Strong expertise in digital marketing, social media strategy, and customer engagement.
• Ability to extract insights from data and translate them into creative, high-impact brand initiatives.
• Exceptional storytelling, communication, and presentation skills.
• Strong knowledge of market trends, customer behavior, and competitive landscapes.