Marketing Business Analyst (only W2)

Role: Marketing Business Analyst

Location: New York (Hybrid – 3 days/week onsite)

Job Summary

We are seeking a strategic and detail-oriented Marketing Technology Business Analyst (8–10 years experience) to support digital transformation initiatives across marketing platforms. The ideal candidate has strong analytical and Martech skills, with hands-on exposure to campaign management, analytics, personalization, and customer data platforms.

Key ResponsibilitiesRequirements Gathering & Analysis

• Understand and define complex business problems and opportunities within marketing ecosystems.
• Collaborate with marketing, product, and technology teams to collect and document business requirements for Martech solutions.
• Analyze marketing workflows and translate them into functional and technical specifications.
• Define data flows, integration points, and dependencies across systems (CRM, CMS, CDP, Analytics, etc.).

Marketing Technology Expertise

• Work across a broad Martech stack including campaign management, personalization, analytics, and automation tools.
• Understand customer journeys, segmentation, targeting, and marketing operations.
• Support platform evaluations, capability assessments, and solution recommendations.

Solution Design & Delivery Support

• Partner with architects and developers to ensure business goals align with technical feasibility.
• Participate in sprint planning, design reviews, and UAT.
• Create wireframes, process flows, and detailed documentation for implementation.

Stakeholder Engagement & Communication

• Act as a bridge between Marketing, IT, and vendor teams.
• Facilitate workshops, demos, and feedback sessions.
• Provide progress updates, risk assessments, and dependency tracking.

Required Qualifications

• 8–10 years of experience as a Business Analyst (preferably in Marketing Technology or Digital Transformation).
• Strong understanding of Martech platforms, data models, and campaign operations.
• Experience managing requirements across cross-functional teams.
• Knowledge of digital marketing tools (SEO, SEM, email marketing, PPC, display advertising, etc.)
• Familiarity with content strategy, social media, and UX/UI in marketing funnels.
• Strong analytical, documentation, and communication skills.
• Understanding of web analytics and KPIs (bounce rate, CPA, CPC, average time on site, etc.).
• Working knowledge of Agile/Scrum frameworks and tools (Jira, Confluence).

Preferred Qualifications

• Experience in Insurance or other regulated industries.
• Exposure to platforms like Adobe Experience Cloud, Salesforce Marketing Cloud, Google Analytics, or Customer Data Platforms (CDPs).
• Understanding of data privacy laws (GDPR, CCPA) and compliance requirements.

Job Type: Contract

Pay: $37.27 - $60.00 per hour

Work Location: In person