Marketing Campaign Specialist

Working at Kirtland CU is more than a job-it's a career, and one in the financial world! We pride ourselves on helping our employees learn, grow, and advance in any direction they choose. We offer a highly competitive salary, great benefits package and an energetic, vibrant work environment.

We are currently seeking a Marketing Campaign Specialist to join Kirtland Credit Union! This is a regular, full-time position that can accommodate hybrid or remote work opportunities given location and manager discretion.

Join the rest of our teammates and become eligible for a generous benefits package that we offer:

• Medical, Dental and Vision Insurance
• 401(k) Retirement savings program
• 401 (k) employer match
• Paid time off with accrual starting from day one.
• 11 Paid holidays off during the year!
• Tuition Reimbursement for College Degrees
• Employee Clothing Advance
• Fitness Reimbursement Program
• Employer paid Life Insurance
• Employee Assistance Program
• Employer paid Short- and Long-Term Disability Insurance
• Travel Assistance Program

This is what we would like you to do:

Responsible for executing, monitoring, optimizing, and analyzing marketing promotions, campaigns, and communications across various channels. Manage assigned campaigns and target segment marketing activities by analyzing data, coordinating targeted content, and collaborating with cross-functional teams to achieve specific campaign and marketing goals. Goals may include lead generation, member acquisition, member retention, product acquisition, and usage targets. Monitor campaign performance, identify data-driven adjustments, and report on key metrics to ensure maximum campaign effectiveness. Other responsibilities include data analysis and market research, plus the ability to communicate findings and recommendations effectively.

Primary Job Duties:

• Assumes responsibility for marketing campaign management and related tasks.
• Develop direct marketing campaigns (email, direct mail, paid search, content marketing, and internal channels) for assigned objectives that align with business objectives, including target audience identification, messaging alignment, and channel selection within the allocated budget.
• Set up and implement marketing campaigns across the various channels utilizing the marketing automation platform.
• Work closely with design team, content creators, business intelligence, line of business, marketing operations, and other stakeholders to ensure campaign alignment and successful execution.
• Assumes responsibility for analyzing and reporting on marketing campaign performance and related data tasks.
• Track campaign performance using data and analytical tools to measure key metrics and identify areas for optimization.
• Prepare regular campaign reports highlighting key performance indicators, insights, lessons learned, opportunities, and recommendations.
• Monitor data sources, validate data accuracy, and identify data gaps to assist with data hygiene and quality control.

Education/Certification:

• BA in Marketing, Statistics, Data Analysis, or related field, required.

Experience Required:

• Two to Three years of experience in marketing campaign management.
• Experience with project management tools (i.e., Zoho Project, Wrike, Microsoft Project, Monday, etc.)
• Experience working in a marketing automation platform (Prisma Campaigns, Marketo, HubSpot, etc....) preferred
• Preferred experience in credit union or financial marketing

Required knowledge, skills and abilities:

• Proficiency in Microsoft suite of products.
• Knowledge of related computer applications.
• Understanding of marketing data research, reporting and analysis
• Knowledge of automated marketing campaign execution, functions, and analysis.
• Marketing fundamentals: strong understanding of marketing principles, including customer segmentation, brand positioning, and marketing funnels.
• Digital marketing experience: proficiency in digital marketing, including email marketing tools, paid search, websites, and analytics platforms.
• Data analysis skills: ability to interpret data, draw actionable insights, and use them to inform campaign optimization.
• Project management skills: ability to manage multiple campaigns simultaneously, meet deadlines, and prioritize tasks effectively.
• Strong communication skills: excellent written and verbal communication skills to effectively convey marketing objectives and campaign results.

To apply for this exciting opportunity, visit our careers page at www.kirtlandcu.org/careers

Kirtland Credit Union is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.