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Marketing & Commercial Enablement Manager

Job Title: Marketing & Commercial Enablement Manager

Job Summary: The Marketing & Commercial Enablement Manager is responsible for converting
marketing strategy, campaigns, messaging, and customer-facing materials into organized, trackable,
field-ready commercial execution.

This role sits within Marketing and serves as the operational link between Marketing, Sales, Customer
Success, and other customer-facing teams. The position ensures that campaigns, content, CRM
workflows, sales materials, reporting, and follow-up processes are executed consistently and adopted
across the commercial organization. Commercial Operations is supported by this role, but not owned by
this role.

Job Duties and Responsibilities:

Coordinate marketing initiatives, campaigns, and go-to-market execution from planning through

launch, field deployment, tracking, and follow-up.

Convert marketing strategy and campaign direction into organized execution plans, timelines,

task owners, deliverables, sales-ready materials, CRM workflows, and status updates.

Manage the development, organization, approval, distribution, and maintenance of marketing

collateral, sales enablement materials, customer-facing content, and presentations.

Own content development workflows across copy, design, review, approval, version control,

and final distribution to ensure materials are accurate, current, brand-consistent, and fieldready.

Ensure campaigns, messaging, and materials are adopted by Sales and customer-facing teams as

intended.

Support lead generation and campaign execution by coordinating with Sales, Customer Success,

internal stakeholders, external vendors, and other supporting teams.

Own marketing-related CRM administration and discipline, including data quality, campaign

tracking, target list management, workflow consistency, and visibility into campaign follow-up.

Prepare marketing and commercial performance reports, dashboards, KPI summaries, and

execution updates that help leadership understand campaign activity, sales adoption, customer
engagement, and business impact.

Maintain organization and accessibility of marketing materials, pricing and positioning

documents, approved messaging, customer-facing assets, proposal content, and related
commercial resources.

Support sales leadership with pipeline visibility, forecasting support, territory and performance

analytics, and commercial reporting from a marketing and enablement perspective, without
assuming ownership of Sales Operations.

Assist with proposals, RFP responses, customer presentations, trade shows, events, advisory

board materials, and other customer-facing commercial initiatives.

Prepare Customer Value Reviews (CVRs), supporting marketing narratives, customer activity

summaries, ERV-related reporting materials, and account opportunity support from a marketing
insight perspective.

Coordinate marketing support for reverse distribution programs, customer implementations,

customer retention initiatives, GPO materials, RFP positioning, and other Pharma Logistics
commercial growth priorities.

Track customer trends, market intelligence, field feedback, and campaign performance insights

to inform messaging, retention strategy, campaign focus, and future marketing priorities.
Beneficial Education, Skills and Experience:

Experience in healthcare, pharmacy, pharmaceutical services, logistics, reverse distribution, or

another regulated B2B environment preferred.

Experience with CRM, marketing automation, business intelligence, or campaign reporting

platforms preferred.

Required Education, Skills and Experience:

Bachelor's Degree
Minimum of 4 to 7 years of experience in marketing operations, sales enablement, marketing

project management, commercial operations, or related B2B marketing execution role.

Proven ability to coordinate and execute marketing campaigns, sales enablement initiatives,

customer-facing materials, and cross-functional projects.

Strong project management, organization, follow-through, and attention to detail.
Experience supporting sales or customer-facing teams with presentations, proposals, collateral,

campaign materials, or related commercial tools.

Working knowledge of CRM systems and ability to maintain marketing-related data quality,

campaign tracking, and workflow consistency.

Ability to prepare clear reports, dashboards, KPI summaries, and practical execution updates for

marketing and commercial leadership.

Strong written communication skills and ability to coordinate effectively across Marketing, Sales,

Customer Success, internal stakeholders, and external vendors.

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