Marketing Communication Manager

The International French School (Singapore) offers many career opportunities all year round for experienced, energised, passionate educators and administrators. IFS, one of the largest schools in the AEFE network, seeks to attract, nurture and retain individuals of the highest professional integrity and calibre who are committed to international education and fully believe in the power of a multilingual, multicultural environment as a gateway to educating tomorrow's global citizens.

The vast majority of our teachers are certified, whether in France, US, UK or in their home country. Teachers usually have at least three years of teaching experience. IFS recruits teachers in different subjects for permanent or temporary positions. We also hire teachers' assistants, Discipline Masters, Student Assistants, etc., as well as employees for our support functions and administrative departments.

We seek individuals able to work well on teams and within the framework of the whole-school project. For other professional positions, we expect to see strong evidence of experience in a particular area as well as the ability to work well within a team environment. Respect for others, loyalty and team spirit, lie at the heart of what we do.

Job Description

MISSION

Reporting to the Marketing Communications & Admissions Director, the Marketing Communications Manager directs the Marketing Communications team to deliver comprehensive marketing and communication materials. This individual will oversee the delivery of the IFS strategy to implement comprehensive marketing and communication materials and multimedia for internal and external campaigns. The Marketing Communications Manager will seek out and develop effective communication content, coordinate external and internal communications and work collaboratively with numerous departments within the school. This position creates, writes and publishes communication support material for external and internal audiences under the guidance and support of the Marketing Communication & Admissions Director.

RESPONSIBILITIES

• Participate in the execution of the IFS marketing communication strategy: develop and implement effective communication strategies that build community loyalty, brand awareness, and staff satisfaction, validated by the Marketing Communication & Admissions Director.
• Develop and implement internal communications strategies that keep the educational and administrative community updated and informed.
• Contribute to developing communication and marketing strategies for new student acquisition, community opportunities, product & service launches, events, and promotions.
• Work with different departments to generate new ideas and content.
• Organise, implement and improve marketing and communication outcomes.
• Supervise and execute the creation of informative and engaging posters, brochures, pull-up banners, institutional documents, newsletters, editorial content, and related materials.
• Plan and manage design, content and production of materials including the Annual Report and School Yearbook.
• Advise and assist schools (maternelle, élémentaire, collège, lycée) and administration departments (HR, Event, social media, admissions, parent relations, orientation, library, arts, sports, etc.) in their internal or external communication plans.
• Develop and deliver internal & external newsletters and provide content for the IFS website (news, page content, etc.).
• Supervise projects to ensure all content is publication-ready, especially in French.
• Develop and implement new website tools such as virtual tours and map tools.
• Lead and develop the Marketing Communications department, overseeing the strategic execution of initiatives, and manage the Marketing Communication Assistant, Social Media & Website Moderator, and Multimedia Production Specialist, while mentoring interns within the department.
• Manage the IFS brand image and champion the IFS brand guidelines.
• Serve as the IFS key contact with the French Embassy, the French Chamber of Commerce in Singapore and French/expat media.

REQUIRED SKILLS, EXPERIENCE AND QUALIFICATION

• Degree in Journalism, Communication, Advertising, Public Relations or similar.
• 5 to 10 years' experience in communications (PR agency, communications agency, client relationship roles, advertising agencies, brand consultancies, etc.).
• Excellent knowledge of the various media channels and communication tools.
• Mastery of Windows tools and creative software (e.g., Adobe Photoshop, Illustrator).
• Fluent in oral and written French. A good command of English as appropriate for conducting day-to-day business.
• Outstanding written and verbal communication skills, particularly in French.
• Adaptability, creativity, responsiveness and autonomy.
• Good multitasker with the ability to manage multiple projects with different deadlines.
• Team-oriented and able to work independently.
• Organised and autonomous with internal customer/client orientation.
• Interest in education and the international educational environment.

WORK RELATIONSHIP

• Admissions, Events and Parent Relations department
• Educational department across Kindergarten, Elementary, Middle School and High School
• Teaching and educational support faculty
• Administrative Management
• Third Party Providers

REPORTING

• Marketing Communication and Admissions Director

TERMS AND CONDITIONS

Full time position of 42 hours/week

Remuneration will be based on salary scale in IFS