Marketing & Communications Coordinator

Job Summary
We are seeking an energetic and detail-oriented Marketing & Communications Coordinator to join our dynamic team. In this role, you will drive impactful marketing campaigns, craft compelling content, and manage multi-channel communications to elevate our brand presence. Your creativity and strategic mindset will help us connect with our target audiences across digital and print platforms, ensuring consistent messaging that resonates and engages. This paid position offers a fantastic opportunity to develop your skills in a fast-paced environment while contributing to innovative marketing initiatives.

Responsibilities

• Develop and execute integrated marketing strategies across digital channels, including social media marketing, email marketing, and content marketing campaigns.
• Manage and optimize advertising campaigns on platforms such as Facebook Advertising, Google AdWords, and other performance marketing channels to maximize reach and ROI.
• Oversee website content updates using WordPress, ensuring SEO best practices are implemented to improve search engine rankings.
• Create engaging copy for various marketing materials, including blogs, newsletters, social media posts, and print advertising.
• Analyze campaign performance using tools like Google Analytics and marketing automation platforms to refine strategies and report on key metrics.
• Coordinate with sales teams to support advertising sales initiatives and develop promotional materials that align with product management goals.
• Conduct research on market trends, competitor activities, and industry developments to inform strategic planning.
• Collaborate with creative teams utilizing Adobe Creative Suite to produce visual assets that enhance campaign effectiveness.
• Assist in budgeting processes for marketing projects, ensuring efficient allocation of resources across channels.

Requirements

• Proven experience in digital marketing, content marketing, or related roles with a strong understanding of multichannel marketing strategies.
• Proficiency in SEO techniques, social media marketing platforms, Google Analytics, Google AdWords, and marketing automation tools.
• Skilled in Adobe Creative Suite (Photoshop, Illustrator) for creating visual content; familiarity with HTML and WordPress is a plus.
• Excellent copywriting skills with the ability to craft compelling messages tailored to diverse audiences.
• Knowledge of B2B (business-to-business) marketing practices and e-commerce platforms is highly desirable.
• Strong research abilities combined with analytical skills to interpret data and optimize campaigns effectively.
• Ability to manage multiple projects simultaneously while maintaining attention to detail in a fast-paced environment.

Effective communicator with teamwork-oriented mindset; capable of collaborating across departments including sales and product management. Join us as a Marketing & Communications Coordinator where your innovative ideas will help shape our brand story! We’re committed to fostering a vibrant work environment that supports your growth while delivering impactful results for our organization.

Pay: From $19.00 per hour

Expected hours: 40.0 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person