Marketing Communications Manager

Your Role: We’re looking for a Communications Manager who is passionate about clear, engaging communication and enjoys turning ideas into action. This role is responsible for writing, editing, and managing content that represents our brand across wholesale broker and retail agent audiences, as well as policyholders in the U.S. and Canada.

In addition to content creation, you’ll manage the marketing strategy for our value-added services such as the Business Resource Center and USLI University, ensuring projects stay on track and usage continues to grow. You’ll look for patterns and insights — like who is using our vendors or attending webinars — and develop creative, actionable ways to increase engagement and capture leads in systems like HubSpot. A successful candidate is someone who takes initiative and can work independently, excels at bringing tasks to completion, has executive presence and can speak in group settings, and feels confident navigating a fast-paced environment.

Please note: An in-person writing/editing assessment will be administered during the interview process.

Key Responsibilities:

• Content creation and editing: Write, copyedit and maintain content for email blasts, social media, websites, newsletters, presentations, marketing materials and more
• Digital marketing tools: Use HubSpot to help create email content, schedule messages, and contribute to overall marketing strategy
• Project management: Run meetings, maintain project management tracking, adhere to deadlines, communicate with business teams on status updates
• Campaign reporting: Create reports to share at marketing team meetings to show campaign engagement and identify opportunities to set up automations to cultivate leads
• Vendor management: Build and maintain relationships with vendors through our Business Resource Center, and identify creative ways to increase vendor usage among our policyholders
• Social media management: Manage all company social media platforms, create weekly post schedules and strategize ways to better align social media presence with other marketing efforts
• Audit and maintain content: Regularly audit communications to maintain accuracy and refresh content to stay relevant and engaging for our audiences

What You’ll Bring:

• Writing and grammar skills: Strong writing skills with an understanding of grammar rules, the ability to simplify complex ideas and adapt writing for various audiences
• Professional communication: Ability to run cross-departmental meetings, be a go-to resource for several corporate initiatives and enjoy public speaking at conferences
• High self-structure and organization: Motivated to independently determine deadlines and navigate workload, able to work in a fast-paced environment, adept at transitioning from one task to another with ease while remaining level-headed
• Marketing skills: Experience in digital marketing platforms (HubSpot) and familiarity with content creation tools (WordPress) and social media management tools (Sprout Social)
• Analytical skills: Ability to analyze message engagement and analytics, identify areas for improvement and implement creative solutions
• Collaboration and communication skills: Ability to work collaboratively with different teams and effectively communicate ideas and strategies

Qualifications:

• 2-4 years of experience in a corporate setting, preferably in communications, marketing or a related field
• Experience with an email marketing automation platform, like Hubspot, and experience with a social media management tool, like Sprout Social, is required
• Insurance industry experience is a plus
• Associated Press Style knowledge is a plus
• Exceptional writing skills with an ability to tailor messaging for different audiences, including both external customers and internal teams

What We Offer: One of the advantages of working at USLI is the competitive salary and benefits program we offer full-time and eligible part-time employees. Benefits include performance-based triannual bonuses, medical benefits paid at 100% for full-time employees and 80% for eligible part-time employees, a profit-sharing program, free lunch every day while onsite and more than 450 annual personal and professional development courses. Explore more company benefits.

Why USLI? At USLI, we are committed to fostering a vibrant and inclusive community that celebrates the rich diversity of all ethnicities, nationalities, abilities, genders, gender identities, sexual orientations, ages, religions, socioeconomic backgrounds and life experiences. We understand the importance of continuous learning, self-reflection, acknowledging our biases and expanding our perspectives beyond our own. We actively encourage open dialogue on diversity, equity, inclusion and belonging to support a workplace where every individual feels valued, respected and empowered to contribute at their fullest potential. Join us in building a diverse and inclusive environment where our shared values drive us toward excellence

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Referral program
• Vision insurance

Work Location: In person