Marketing & Communications Manager

Marketing & Communications Manager

Location: Remote with Travel
Department: Marketing
Reports To: Growth Revenue & Marketing Director
Employment Type: Full-Time

About FERO

FERO is a fast-growing logistics technology platform serving the construction, equipment rental, and materials industries. We operate in complex, operations-heavy environments and are actively expanding into new markets. Marketing plays a critical role in supporting our growth, demand generation, and go-to-market execution.

Position Overview

The Marketing & Communications Manager plays a critical role in supporting FERO’s growth by owning the strategy, coordination, and execution of marketing initiatives that influence demand, pipeline development, and market expansion.

This role is ideal for a marketer who understands how to operate in a growth-stage company — someone who can set direction, manage agencies and contractors, and execute quickly. While brand integrity and communications matter, this role is growth-focused and performance-oriented, with clear expectations around demand generation, campaign effectiveness, and cross-functional impact.

This is a revenue-influencing role, not a revenue-quota role.

Key ResponsibilitiesDemand Generation & Growth

• Develop and execute demand generation strategies to drive qualified inbound interest across active and expansion markets
• Support top-of-funnel lead generation in partnership with Sales and Business Development teams
• Align campaigns with go-to-market priorities, market launches, and growth initiatives
• Continuously test, measure, and optimize campaigns to improve lead quality and conversion efficiency

Paid Advertising, Agency & Creative Management

• Own the strategic direction and performance oversight of paid advertising initiatives executed by external digital advertising agencies
• Serve as the primary point of contact for paid media, social media, and graphic design contractors
• Develop campaign briefs, messaging direction, creative requirements, and target audience definitions
• Review campaign performance including spend efficiency, lead quality, engagement, and conversion trends
• Manage internal requests for graphic design and creative assets through contracted partners
• Ensure all paid, social, and creative efforts align with brand standards and business priorities

Brand Strategy & Communications

• Maintain brand integrity while supporting growth-focused marketing initiatives
• Own and enforce brand guidelines across all internal and external materials
• Develop internal and external messaging for company updates, initiatives, and campaigns
• Partner with leadership to translate business priorities into clear, effective communications

Digital Assets & Email Campaigns

• Create and manage digital marketing and communication materials for distribution
• Maintain an organized digital asset library for internal teams
• Develop and execute email marketing campaigns aligned with demand generation and growth initiatives
• Support sales and business development with marketing collateral and enablement materials

Reporting & Performance Tracking

• Track and report on marketing performance metrics across demand generation and paid media efforts
• Provide insights on agency performance, campaign effectiveness, and growth initiatives
• Use data-driven insights to continuously improve marketing execution and efficiency

What Success Looks Like

• Improved quality and consistency of inbound leads
• Effective management of paid advertising and creative agencies
• Clear alignment between marketing efforts and sales/business development priorities
• Strong campaign execution that supports market launches and expansion
• High standards for brand consistency without slowing growth momentum

Qualifications & Experience

• 4+ years of experience in B2B marketing, growth marketing, or demand generation roles
• Experience managing external agencies (paid media, social, creative, or digital marketing)
• Strong understanding of demand generation, SEO, CAC, ROAS, B2B Marketing, Top-funnel lead generation, performance marketing concepts, and campaign optimization
• Experience working in growth-stage, fast-paced, or startup environments
• Ability to balance strategic thinking with hands-on execution
• Strong communication, organization, and project management skills

Preferred (but not required):

• Experience marketing in logistics, construction, industrial, or operations-heavy industries
• Familiarity with CRM and marketing performance reporting
• Experience supporting multi-market or regional go-to-market strategies

Why This Role Matters

Marketing is a critical lever for FERO’s next phase of growth. This role is not about maintaining the status quo — it’s about building momentum, improving demand quality, and helping the company scale intelligently.

If you’re someone who enjoys ownership, clarity, and measurable impact — and who thrives in environments where speed and execution matter — this role was built for you

Job Type: Full-time

Pay: $52,000.00 - $75,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Application Question(s):

• Have you previously owned and enforced brand guidelines across an organization? This would include creation and enforcement.
• Are you comfortable personally executing marketing work in addition to strategy (copywriting, campaign setup, coordination, approvals)?
• Have you worked in a fast-paced, growth-stage company where priorities changed frequently and speed mattered?
• Which social media responsibilities have you personally owned?
• Have you personally built and executed email campaigns end-to-end (planning, writing, sending, reporting)?
• Which metrics do you regularly use to evaluate marketing performance?
• Have you partnered directly with leadership, sales, recruiting, or operations to align messaging with business priorities?
• Have you managed or maintained an organized digital asset library or system for marketing materials?
• This role requires owning brand standards, managing vendors, executing campaigns, and moving quickly. Does this align with how you prefer to work?
• Which paid growth channels have you personally managed end-to-end?

Work Location: Hybrid remote in Scottsdale, AZ 85258