Marketing & Communications Manager

Job Summary
We are seeking a dynamic and innovative Marketing & Communications Manager to lead our brand messaging and promotional strategies across multiple channels. This role is vital in shaping how our organization connects with target audiences, enhances brand awareness, and drives business growth through compelling content and integrated marketing campaigns. Join us to elevate our marketing efforts and make a measurable impact in a fast-paced, collaborative environment.

Responsibilities

• Develop and execute comprehensive multichannel marketing strategies that align with organizational goals, incorporating digital marketing, content marketing, social media marketing, and print advertising.
• Manage and optimize advertising campaigns across platforms such as Facebook Advertising, Google AdWords, and other paid media channels to maximize reach and ROI.
• Oversee the creation of engaging content for websites, blogs, email campaigns, and social media channels.
• Conduct research to identify market trends, audience preferences, and competitive insights to inform strategic decision-making.
• Implement SEO best practices to improve organic search rankings and increase website traffic through targeted keyword strategies.
• Develop and manage communication strategies to keep members, employees, and external stakeholders informed about credit union updates, products, and services.
• Prepare and distribute internal communications (emails, newsletters, bulletins) to ensure staff alignment with the credit union’s goals and initiatives
• Manage external marketing agency partners.
• Collaborate with product management teams to develop compelling product messaging and promotional materials that support sales initiatives.
• Lead community outreach efforts, including planning events, sponsorships, and partnerships that strengthen the credit union’s relationship with local communities.
• Lead copywriting efforts for advertisements, landing pages, newsletters, and social media posts that effectively communicate key messages.
• Act as the spokesperson for the credit union, if necessary, at public events, media interviews, or community outreach activities.

Experience

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of experience in marketing, communications, or public relations, with at least 2 years in a management role.
• Proven experience in B2B (business-to-business) marketing with a strong understanding of digital marketing tactics including SEO, social media marketing, email marketing, and analytics.
• Demonstrated ability to manage multiple projects simultaneously within a fast-paced environment while meeting deadlines.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator), WordPress CMS platform, HTML coding basics, and Google Analytics is essential.
• Strong copywriting skills with the ability to craft clear, persuasive messaging tailored for different audiences.
• Join us as a Marketing & Communications Manager to lead impactful campaigns that elevate our brand presence! Your expertise will help shape our voice in the marketplace while driving measurable results through innovative strategies and data-driven insights.

Job Type: Full-time

Pay: $85,088.00 - $106,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Washington, DC 20230