Marketing & Communications - Social Media Coordinator

About Sacred Heart University
As one of the nation’s largest Catholic universities and among the fastest-growing private doctoral institutions in the U.S., Sacred Heart University is a national leader in shaping higher education for the 21st century. SHU offers more than 100 undergraduate, graduate and doctoral programs on its Fairfield, Conn., campus. Sacred Heart also has a campus in Dingle, Ireland, and offers online programs. Nearly 10,000 students attend the University’s nine colleges and schools: College of Arts & Sciences; School of Communication, Media & the Arts; School of Social Work; School of Performing Arts; College of Health Professions; the Isabelle Farrington College of Education & Human Development; the Jack Welch College of Business & Technology; School of Computer Science & Engineering and the Dr. Susan L. Davis, R.N., & Richard J. Henley College of Nursing. Sacred Heart, a Laudato Si’ campus, stands out from other Catholic universities as it was established to be led by the laity. This contemporary Catholic university is rooted in the rich Catholic intellectual tradition and the liberal arts and, at the same time, cultivates students to be forward thinkers who enact change—in their own lives, professions and in their communities. The Princeton Review includes SHU in its Best 391 Colleges: 2026 Edition and Best Business Schools: 2025 Edition. Sacred Heart is home to the award-winning, NPR-affiliate station, WSHU Public Radio; a Division I athletics program and an impressive performing arts program that includes choir, band, dance and theatre. www.sacredheart.edu
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To apply

Qualified candidates are invited to submit a completed application and résumé through the University's online application system. Applications submitted outside of the official Careers at SHU website will not be considered. Applicants should not apply through third-party or external job sites, as such postings may be fraudulent or may misrepresent opportunities that are no longer available at the University. A cover letter or statement of interest is preferred for all staff positions.

Sacred Heart University complies with all federal and state employment laws and regulations. Applicants must be lawfully authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment Visa for this position.

Position Summary
The Social Media Coordinator is a hands-on content creator responsible for capturing dynamic, on the ground photo and video assets that drive Sacred Heart University’s social media presence. This role focuses primarily on gathering high-quality, real-time content across campus events, student life, academics, athletics, and key initiatives. The Coordinator supports basic editing and posting needs, helps maintain the university’s official social channels, and collaborates with campus partners to ensure all content reflects SHU’s voice, brand, and strategic priorities. Through timely, engaging digital storytelling, this individual helps showcase the university to prospective students, current students, alumni, and the broader community.
The ideal candidate for this role is passionate about social media content creation. They have a deep understanding of how a holistic social media strategy can help grow the University’s status, influence engagement, and build a larger online audience. They are on the cutting edge of social media trends, seeking the next viral piece to drive exposure and engagement. They understand how to educate others on the importance, usage and management of social media.
Principal Duties & Responsibilities

• Capture high-quality photo and video content across campus events, student life, academics, athletics, and other key initiatives to support SHU’s social media strategy.
• Ensure all content reflects SHU’s brand voice and supports strategic messaging goals.
• Assist the Social Media Manager in brainstorming creative ideas and planning content that aligns with platform best practices and university brand guidelines.
• Stay current on trends and best practices for major social platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube) and adapt content accordingly.
• Collaborate with other divisions to bolster their social media strategies by providing guidance, best practices, and content support in coordination with the Social Media Manager.
• Help maintain official university social media accounts by posting approved content and monitoring engagement as directed.
• Support basic video and photo editing for social media posts, ensuring timely delivery and consistency in style and tone.
• Collaborate with campus departments to gather stories and assets that showcase the SHU experience.
• Assist with community engagement by monitoring comments, messages, and mentions, and escalating inquiries to the appropriate departments.
• Provide occasional support for analytics reporting by gathering performance data and insights.
• Assist with education and documentation of affiliated accounts to remain aware of accounts existing outside of official university accounts.
• Other duties as assigned to support the social media and communications team.

Knowledge, Skills, Abilities, & Other Attributes

• Bachelor’s degree in Communications, Marketing, or equivalent experience.
• 1–2 years of experience in social media content creation or coordination for an organization, preferably in higher education or similar environment. Internship experience will be considered. Recent graduates with strong portfolios are encouraged to apply.
• Strong understanding of major social media platforms (Instagram, TikTok, Facebook, LinkedIn, YouTube) and best practices for each.
• Ability to capture high-quality photo and video content and perform basic editing for social media. (Adobe Suite is a plus)
• Strong written and verbal communication skills, with an eye for storytelling and maintaining a consistent brand voice.
• Familiarity with social media management tools and basic analytics reporting.
• Knowledge of accessibility standards for digital content and compliance with brand guidelines.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
• Ability to attend relevant events as needed for coverage.
• Self-motivated and proactive in monitoring trends and proposing creative ideas to enhance engagement.
• Familiarity with Paid Social Media and Facebook Ad Manager, LinkedIn Ads, and TikTok Ads is a plus.
• Bonus experience and skills include inbound marketing, SEM, & SEO.

Unusual Working Conditions
Evening and weekend hours are required. Occasional travel required.

This job posting provides an overview of the role's general nature and expected tasks. It is not meant to be a comprehensive list of all duties performed. The university reserves the right to modify or reassign job responsibilities at any time. This posting description does not constitute an employment contract, either explicit or implied.

Sacred Heart University is a space that respects and embraces differences, recognizes the unique contributions that individuals can make, and creates a community that maximizes the potential of all faculty and staff. As an equal opportunity employer, we encourage applications from qualified candidates who reflect the wider world in which we live.