Marketing Communications Specialist

The Marketing Communications Specialist is responsible for leading and executing initiatives that elevate the Kennedys brand, expand opportunities for engagement and support business development priorities. As a developing leader within the team, the Marketing Communications Specialist is expected to take ownership of assigned projects and lead content development efforts with limited supervision, while collaborating closely with the firm's business services teams, attorneys, and other stakeholders. This role works regularly with regional and global teams to support integrated campaigns, thought leadership, awards and rankings, and related brand profile initiatives to elevate the Kennedys brand and increase preference for Kennedys.

Kennedys' global Business Development & Marketing team drives profitable revenue growth through a client-centric approach to business development and marketing activity to enhance our reputation in the US and globally.

The US BD&M team supports our growing office network (currently twelve locations in the US, and one in Bermuda) and is part of a larger global team spanning across APAC, EMEA, Latin America and the UK. The team works collaboratively to bring Kennedys' global vision and brand values to life through engaging and distinctive initiatives in business development and client account management, events & sponsorships, and marketing communications.

Key Responsibilities

• Contribute to the development of sophisticated messaging and content across firm channels, including thought leadership articles, client alerts, web copy, campaigns, newsletters and pitch materials
• Support the development and execution of integrated campaigns promoting firm news, thought leadership, CE/CLE webinars, events and community engagement
• Oversee internal communications projects, including the Weekly Docket process and serving as point of contact for editing, writing and content review; draft internal announcements/releases
• Advocate brand standards and best practices for content development, consistency of voice and tone, and accuracy across all channels
• Coordinate review and approval of workflows with attorneys and business professional teams; ensure content meets compliance/conflicts requirements before distribution or publication
• Monitor new content development for opportunities to repurpose into additional assets that can be leveraged further to promote brand and experience; recommend content topics aligned with client priorities and practice group goals
• Lead the awards/rankings schedule and process; draft selected award submissions
• Support cross-regional campaigns with LATAM; act as lead for LATAM on supporting execution of same
• Track and report out on engagement campaigns to support strategic planning efforts and sharpen our brand differentiation
• Liaise with other Business Services teams as needed

Required Skills and Experience

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field
• Minimum 5 years of professional experience in marketing communications in a professional services environment
• Previous internships in a corporate, agency, or law firm setting are a plus
• Strong writing, editing, and proofreading skills with attention to tone and detail - the ideal candidate will have exceptional editorial skills and the ability to produce accurate and concise work product under tight deadlines
• Highly organized with the ability to manage multiple projects and deadlines
• Strong collaboration skills, with the ability to work effectively across marketing, business development, operations, and administrative teams
• Professional presence with the ability to interact confidently with individuals at all levels of the firm
• Experience with LinkedIn, Instagram, and other professional social media engagement platforms
• Proficiency with Microsoft Office (Outlook, Word, PowerPoint, Excel); experience with content distribution services and platforms, CRM systems, SharePoint or email marketing tools is a plus
• Fluency in Spanish is highly desirable
• Occasional travel as required

The annualized salary range for this role is $70,000-$85,000. However, this is contingent upon level of experience, location, and other job-related factors permitted by law.

FLSA Status: Exempt

Please let us know if you require any additional support or adjustments to be made in order to submit your application to Kennedys.