Marketing Communications Specialist

Job Role - Marketing Communications Specialist - Marcom Specialist

Experience Level - 5 to 7 Years

Locations - Cairo, Egypt

Work Mode - Hybrid (8 days work from home in a month)

Detailed Job Description:

Key Responsibilities

• Oversee the launch and maintenance of a revamped corporate website focusing on modern UX and responsive design.
• Drive SEO and content marketing initiatives to increase website traffic by 50% and improve conversion rates
• Develop data-driven storytelling campaigns to double social media engagement .
• Oversee the creation of case studies, whitepapers, and success stories highlighting Centre of Excellence expertise.
• Tailor marketing content specifically for the KSA, Egypt, and India markets
• Launch internal campaigns aligned with company’s vision and initiative
• Focus on website traffic growth

Required Qualifications & Skills

• Experience: 5 to 7 years in Marketing & Communications, preferably within the IT sectors .
• Technical Proficiency: Familiarity with AI-driven analytics, SEO tools, and omnichannel communication platforms.
• Analytical Mindset: Proven ability to use data-driven insights to optimize spend and measure campaign ROI.
• Regional Expertise: Deep understanding of the business landscape in the Middle East
• Arabic and English communications is mandatory