Marketing Communications Specialist

Position Summary

The Iditarod Trail Committee and Dogz Events are seeking a highly organized, creative, and detail-oriented Marketing Communications Specialist to execute and manage digital communications across two nationally recognized brands: the Iditarod Trail Sled Dog Race® and DockDogs®.

This position is responsible for the day-to-day execution of social media, email marketing, audience engagement, and digital campaign coordination. Working under the direction of the Marketing Director, the Marketing Communications Specialist plays a critical role in maintaining a consistent brand presence, supporting event promotion, and engaging audiences across multiple platforms.

This is an ideal role for someone who thrives in a fast-paced environment, enjoys storytelling and real-time event coverage, and is passionate about creating engaging digital experiences.

Key ResponsibilitiesSocial Media Management

• Execute daily social media activity across Facebook, Instagram, TikTok, YouTube, and other digital platforms
• Schedule, publish, and monitor content across both organizations
• Moderate comments and engage with online communities
• Support live and real-time event coverage during races, championships, and major activations
• Maintain organized content calendars aligned with campaigns and sponsorship deliverables

Email Marketing & CRM

• Build and deploy email campaigns, newsletters, and promotional communications
• Manage audience segmentation and email list organization
• Support CRM and email marketing platform management
• Monitor email analytics and provide performance reporting

Campaign Execution

• Support integrated marketing campaigns across the Iditarod and DockDogs
• Execute promotional campaigns related to events, merchandise, raffles, subscriptions, sponsorships, and audience engagement initiatives
• Ensure consistent messaging across all communication channels

Event Communications Support

• Provide real-time communication support during race operations and other major events
• Assist with live updates, storytelling, and audience engagement during onsite activations

Reporting & Optimization

• Track social media and email performance metrics
• Identify opportunities to improve engagement, reach, and communication effectiveness
• Provide regular reporting and insights to the Marketing Director and staff from both organizations

Cross-Functional Collaboration

• Work closely with internal departments, event teams, photographers and external partners to coordinate communications and content needs

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred; equivalent professional experience in marketing, communications, digital media, or related fields will also be considered.
• Experience managing social media platforms for brands, organizations, events, or businesses
• Strong written communication and storytelling skills
• Experience with email marketing platforms such as Mailchimp, MailPoet, or similar systems
• Ability to manage multiple projects and deadlines simultaneously
• Comfortable working evenings, weekends, and event schedules as needed
• Ability to work in fast-paced, live-event environments
• Familiarity with digital analytics and reporting tools preferred
• Graphic design, photography, video editing, or livestream experience is a plus

Preferred Characteristics

• Self-motivated and highly organized
• Strong attention to detail
• Creative thinker with strong problem-solving skills
• Passion for sports, events, outdoor culture, community-driven organizations, and of course, dogs!
• Ability to maintain professionalism and brand consistency across all communications

Position Type

• Full-Time, remote
• Some travel and event-based work required
• Flexible schedule during peak event and race seasons

About the Organizations

The Iditarod Trail Committee and DockDogs are internationally recognized organizations producing premier sporting and community events. This role supports two highly visible brands with passionate audiences and year-round storytelling opportunities.

Pay: $40,000.00 - $45,000.00 per year

Work Location: Hybrid remote in Wasilla, AK 99654