Marketing & Community Relations Coordinator

Description:

Make an Impact Where It Matters Most

At Mountain Laurel Medical Center (MLMC), our mission is simple yet powerful: to provide high-quality, patient-centered healthcare to our communities—regardless of ability to pay. As a Federally Qualified Health Center serving multiple locations across Maryland and West Virginia, we are seeking a creative, strategic, and community-focused professional to lead our Marketing and Community Relations efforts.

This is more than a communications role—it’s an opportunity to connect people with care, strengthen community partnerships, and share the story of mission-driven work that directly impacts patient health and access to services across the region.

Summary: Under the supervision of the Manager of Business & Community Development, the Marketing & Community Relations Coordinator supports the planning, development, and execution of integrated marketing, communications, and community engagement strategies that align with the mission and strategic goals of Mountain Laurel Medical Center (MLMC).

This position plays a key role in enhancing the visibility, reputation, and reach of MLMC through purposeful outreach, digital engagement, and community relations initiatives. The Coordinator supports organizational growth by expanding presence in external markets, promoting charitable initiatives, and cultivating strategic relationships that reflect MLMC’s commitment to community health and access.

Essential Duties and Responsibilities:

A. Marketing and Communications Strategy

a. Supports the development and execution of organization-wide marketing and communications strategies that align with MLMC’s mission, brand identity, and strategic objectives.

b. Creates and manages engaging promotional materials across print, digital, and video platforms to ensure consistency in messaging and tone.

c. Assists in maintaining and regularly updating the corporate website and all social media channels, ensuring accessibility, accuracy, and relevance of content.

d. Assists in coordination of targeted marketing campaigns to elevate brand recognition, drive patient access, and promote organizational initiatives.

e. Clearly communicates MLMC’s mission, vision, values, and services through internal and external messaging, ensuring cohesive narrative and timely release of information.

f. Assists with advertising and sponsorship efforts, including media buying and coordination with graphic designers, content creators, and third-party vendors.

g. Assists in monitoring trends, analytics, and media coverage to assess campaign effectiveness, providing data-driven recommendations to refine communications strategies.

B. Community Relations and Engagement

a. Serves as the primary MLMC representative at key external events, coordinating staffing with leadership and the care coordination team as necessary for educational presentations. Key external events include:

i. Local and regional health fairs

ii. Chamber of Commerce functions

iii. Community-sponsored events (onsite and offsite)

iv. Public health and wellness campaigns

b. Partners with the Care Coordination Team to coordinate agendas and content for the Board-level Community Relations Committee, ensuring alignment with strategic priorities.

c. Manages scheduling, logistics, and staffing for community events, ensuring a professional, well-branded, and mission-driven MLMC presence.

d. Develops and sustains strong relationships with community organizations, media outlets, business leaders, and other stakeholders to promote collaboration and community trust.

e. Serves as an ambassador for MLMC by representing the organization at external meetings, public forums, and events, sharing key messaging and advancing community partnership goals.

C. Charitable and Strategic Growth Initiatives

a. Supports fundraising and donor engagement efforts by promoting MLMC’s charitable programs, including charity care, school-based health, and grant-funded services.

b. Coordinates with the Manager of Business & Community Development to align messaging for capital campaigns, philanthropic events, and external funding opportunities.

c. Assists in identifying and marketing new opportunities for outreach and services in external markets, particularly in underserved regions.

D. Organizational Integrity and Leadership

a. Performs additional duties as assigned by Executive Leadership to support the broader goals of the organization.

b. Upholds MLMC’s Code of Ethics and embodies the core values of:

• Patient Focus
• Respect
• Accountability
• Teamwork
• Continuous Improvement
• Integrity

Requirements:

Qualifications:

To perform this job successfully, an individual must be able to carry out each essential duty satisfactorily and interact effectively with individuals in a wide range of situations within an increasingly complex work environment. This position requires the ability to exercise discretion and maintain confidentiality at all times, as well as the ability to multitask, prioritize, and manage workload effectively. The individual must be able to work independently with minimal supervision and collaborate with team members and leadership at all levels.

Strong verbal and written communication skills, along with excellent organizational abilities, are essential. The individual must also be able to establish and maintain positive and effective working relationships with coworkers, members, providers, and customers. The requirements listed below are representative of the knowledge, skills, and abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Working in the administrative office may involve exposure to sensitive and/or confidential information that must be handled with discretion.

Education and Experience:

Required

• High school diploma or GED with three or more years of experience in marketing, communications, or community outreach, or an Associate’s or Bachelor’s degree in a related field
• Strong written and verbal communication skills
• Experience with social media and basic marketing tools
• Ability to manage multiple priorities and work independently
• Valid driver’s license and ability to travel locally

Preferred

• Experience in healthcare, nonprofit, or community-based organizations
• Familiarity with rural or underserved populations
• Experience with Canva, Adobe, or similar design tools

Computer Literacy:

Extensive knowledge of computer software and proficiency in or knowledge of Microsoft Office Suite such as: Excel, Word, Outlook, and PowerPoint as well as knowledge of Adobe.

Work Record:

A demonstrated work record showing good attendance, punctuality, dependability, and the ability to work well with supervisors and coworkers as part of a team effort is essential. A medical office setting is an environment that requires the ability to relate to all types of people while always maintaining a professional demeanor.

Language Skills:

Ability to read and interpret documents such as safety rules, operating and maintenance instructions, and procedure manuals is essential. Ability to write routine reports and correspondence, and the ability to speak effectively to patients, co-workers and the public at large is paramount.

Mathematical Skills:

Must have the ability to calculate figures, amounts, proportions, and percentages with mathematical accuracy and attention to detail.

Reasoning Ability:

Must be able to demonstrate the ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.

Team Work:

An essential element is the ability to work and interact effectively and positively with other staff members to build and enhance teamwork in a patient centered team-based model of care and in the overall MLMC organization; team engagement is a must to be successful in this position.

Sensitivity to Confidentiality:

Must be able to demonstrate a high level of confidentiality and the ability to manage all company information accordingly.

Sensitivity to the Needs of Special Populations:

Must be able to demonstrate the ability to understand and respond appropriately, effectively and sensitively to special population groups served by MLMC. Special population groups include those defined by race, ethnicity, language, age, sex, sexual orientation, economic standing, disability, religion, etc.

Understanding of HealthCare Laws and Regulations:

Must have the ability to follow HIPAA guidelines as well as an understanding of policies and procedures regarding medical records put in place by the Federal Government.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to drive, sit, handle papers, type, operate computer equipment, reach with hands and arms, talk, see, and hear. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Work Environment:

Work is performed in a typical business office environment. Some local trips by automobile may be required (i.e., Post Office, office supplies, etc.). Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.