Marketing Content Coordinator

• Content planning and strategy: Develop and maintain a content calendar, brainstorm content ideas, and align content strategy with overall marketing goals.
• Content creation and editing: Write, edit, proofread and create content for various digital platforms including copy writing, creating articles, curating videos, and managing imagery.
• Collaboration with teams: Work closely with graphic designers, videographers, internal teams, and subject matter experts to gather information and ensure content accuracy.
• Content distribution: Manage the publishing of content across relevant platforms and channels.
• Quality control: Review content for consistency with brand guidelines, accuracy, naming conventions and adherence to SEO best practices.
• Performance analysis: Track key content metrics like website traffic, social media engagement, and conversion rates to identify areas for improvement.
• Content optimization: Analyze data to refine content strategy and optimize existing content for better engagement.

• Bachelor’s degree in marketing, public relations, digital communication, journalism, or a similar field.
• 2-3 years’ experience in a similar role.
• Photography experience is preferred.
• Video editing experience preferred.
• CMS experience is preferred.
• Knowledge of the equine industry is preferred but not required.
• Proficiency in content management systems (CMS).
• Knowledge of SEO principles.
• Strong copywriting & editing skills.

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.

Wellington International, formerly known as Palm Beach International Equestrian Center was founded in 2006 and has contributed to transforming Wellington, Florida, into the world’s premiere destination for equestrian enthusiasts. Wellington International is an amusement and recreational establishment doing business through several companies. Wellington International arranges seasonal events, including the Winter Equestrian Festival (“WEF”), which is held at Wellington International over 13 weeks and is the world’s largest and longest-running equestrian sports event with more than 8,000 horses and more than 300,000 spectators from 43 different countries converge on Wellington.