Marketing & Content Coordinator

Job Summary

This role blends creativity, strategy, and relationship-building to elevate the clinic’s brand and patient experience across both digital and in-person channels. The Marketing & Content Coordinator will capture and produce high-quality video content, design visually engaging marketing materials, and maintain an active, trend-forward social media presence while managing outbound communications to keep patients informed and engaged. Beyond digital efforts, this role plays a key part in driving growth by building strong referral relationships with local physicians and industry partners, representing the clinic at community events, and executing in-clinic and seasonal campaigns that boost patient retention and attract new patients.

Key Responsibilities:

· Capture high-quality video content (interviews, "day in the life," educational snippets) and edit them for Reels, TikTok, and YouTube.

· Design visually appealing flyers, digital banners, and social media posts that align with our brand identity.

· Maintain an active presence across all platforms, engaging with followers and staying ahead of healthcare trends.

· Manage outgoing marketing messages via WhatsApp and social media to keep our patient base informed of new services and updates.

· Actively visit other doctor's offices to promote our clinic’s services and ensure a steady stream of referrals.

· Build and nurture professional relationships with local physicians, office managers, and pharmaceutical representatives.

· Represent the clinic at local health fairs, networking events, and community outreach programs.

· Develop and execute in-clinic promotions to increase patient retention and awareness of new treatments.

· Assist in the planning and execution of seasonal marketing campaigns to drive new patient acquisition

· Any other tasks assigned.

Skills/Abilities:

· Exceptional interpersonal skills.

· Proficiency in video editing apps (e.g. CapCut, Adobe Premiere) and design tools (e.g. Canva, Photoshop).

· Experience using WhatsApp Business or similar messaging platforms for professional outreach.

· (Preferred) Previous experience working with doctors or pharma reps is a major plus.

· Must have a reliable vehicle for travel to local medical offices and events.

Education/Experience:

· Bachelor’s degree in Marketing, Communications, Digital Media, Film Production, or a related field or equivalent portfolio-proven experience (preferred).

· 1-2 years of experience managing professional social media accounts or creating digital content for a brand/agency.

Physical Requirements:

· Prolonged periods of sitting at a desk and working on a computer.

· Prolonged period of standing, moving, and bending.

· Must be able to use photography equipment, such as cameras, lights, and microphones.

· Must be able to lift up to 20 pounds at times.

Pay: From $22.00 per hour

Benefits:

• Paid time off

Work Location: In person