Marketing & Content Lead

Marketing & Content Lead – Rolling Releaf Weed Delivery

Full-Time | On-Site (Newton, MA)

Rolling Releaf is a fast-growing cannabis delivery service serving Greater Boston. Our mission is to provide convenient, discreet, and reliable access to premium cannabis products with exceptional customer service. We’re a small, energized team looking for a full-time, on-site Marketing & Content Lead who wants to grow with us and take ownership of our entire marketing ecosystem.

This role is perfect for a hands-on marketer ready to step up, take initiative, and build a portfolio of meaningful work within a high-growth company.

Role Overview

The Marketing & Content Lead oversees Rolling Releaf’s content creation, CRM programs, social media presence, SEO strategy, brand partnerships, and community engagement. You’ll collaborate closely with leadership, our web/SEO team, and our operations staff to drive customer growth, loyalty, and brand momentum.

This is a creative, analytical, and highly collaborative role — ideal for someone who is entrepreneurial, organized, and eager to make a direct impact.

Key ResponsibilitiesEmail, SMS & CRM

• Plan, build, and execute weekly email/SMS campaigns.
• Manage segmentation, automations, and performance optimization.
• Maintain a consistent, engaging brand voice.
• Monitor analytics and identify opportunities for retention and growth.

Content Creation

• Produce engaging marketing content: ads, emails, landing pages, product spotlights, educational guides, and more.
• Write SEO-friendly blog posts, keyword-rich pages, and cannabis education content.
• Develop promotional assets for seasonal campaigns, product launches, and brand collaborations.

SEO & Web Strategy

• Collaborate with our web team to improve rankings, visibility, and organic traffic.
• Publish consistent, high-quality SEO content.
• Support backlink outreach and digital PR efforts.
• Track performance via GA4, Search Console, and analytics dashboards.

Reputation & Customer Interaction

• Respond promptly and professionally to online reviews.
• Support customer outreach efforts as needed.
• Help maintain Rolling Releaf’s reputation for friendly, reliable service.

Social Media

• Manage posting schedules and engage with customers.
• Create compliant, on-brand content for Instagram and other platforms.
• Track engagement and community growth.

Brand Partnerships & Promotions

• Work with cannabis brands on cross-promotions, giveaways, and co-sponsored campaigns.
• Coordinate holiday promotions (4/20, Green Wednesday, Cyber Monday, etc.).
• Create promotional assets aligned with new product drops and price changes.

Events & Outreach

• Attend or assist in planning community events, educational sessions, and local activations.
• Represent Rolling Releaf professionally in the community.

Required Skills & Qualifications

• Strong analytics skills (GA4, Search Console, CRM reporting, attribution).
• 2+ years in digital marketing, content creation, CRM, or related roles.
• Excellent writing and editing ability.
• Experience with email/SMS platforms (Klaviyo, Alpine IQ, etc.).
• Working knowledge of SEO and keyword research.
• Ability to create basic graphics (Canva or similar).
• Highly proactive, organized, and able to juggle multiple projects.
• Comfortable working primarily on-site to stay aligned with operations.

Preferred (Not Required)

• Cannabis industry experience or strong product interest.
• Photography or light video editing.
• WooCommerce or eCommerce experience.
• Familiarity with paid ads (Meta, Google).

Compensation & BenefitsBase Salary

$75,000 – $90,000 annually, based on experience.

Annual Performance Bonus

Eligible for an annual performance-based bonus of 10–20% of base salary, tied to KPIs across:

• CRM & retention
• Campaign + revenue impact
• SEO & content growth
• Brand partnerships & events
• Overall contributions to company growth

Additional Benefits

• Employee discount
• Professional development budget
• Opportunity for rapid career growth
• Collaborative, high-energy work environment

Pay: $75,000.00 - $90,000.00 per year

Work Location: In person