Marketing & Content Lead (Education / Kids Innovation Center)

We are an innovation center offering afterschool programs for kids aged 6–18, focused on creativity, problem-solving, and future skills.

We’re looking for a hands-on Marketing & Content Lead who can take full ownership of our digital presence and drive student registrations.

What You’ll Own

• Manage and grow our presence on:

◦ Instagram (primary)

◦ X

◦ TikTok

◦ Whatsapp

• Plan and execute weekly content
• Film and capture content during sessions (kids, projects, environment)
• Edit and publish reels and posts consistently
• Turn real classroom moments into engaging content
• Write clear, simple, and compelling captions
• Highlight programs, age groups, and registration periods
• Work with an ads specialist to support campaigns
• Track basic performance (what works / what doesn’t)

What We’re Looking For

• Strong content creation skills (video-first mindset)
• Experience with Instagram & TikTok (reels, trends, storytelling)
• Ability to film and edit using mobile or camera
• Someone proactive and organized (not waiting for instructions)
• Comfortable working around kids and capturing authentic moments
• Understands how to communicate with target audiences
• Basic understanding of ads and performance tracking
• Arabic & English content writing

What Success Looks Like

• Consistent posting (4–5 times/week)
• Increase in inquiries through Instagram & WhatsApp
• Increase in reach and following
• Increase in program registrations
• Clear and engaging presentation of programs
• Content that reflects real impact and experience

Structure

• Reports directly to Center manager (weekly check-ins)
• Works with freelance ads specialist

Type

• Full-time or strong part-time (depending on experience)
• Based in Riyadh

Work Location: In person