Marketing Content Specialist

The Marketing Content Specialist at Soliman, Hashish & Partners (“ SH&P ”) manages all online communication and promotion relating to the firm, its initiatives, and events – while creatively initiating and creating content and engaging stakeholders and the general public – across the website and all social channels including mainly LinkedIn.

Key Responsibilities:

Content Creation:

• Review, edit, and proofread written content for accuracy, clarity, grammar, and style adherence.
• Ensure consistency in tone, style, and messaging throughout all written materials.
• Ensure that content meets the highest standards of excellence and aligns with organizational goals.
• Coordinate online or print publishing cycle and manage content areas
• Set publication standards and establish goals and expectations.

Social Media Management:

• Create and maintain a content calendar and post up to three times weekly across all channels
• Develop and execute content strategies aligned with the firm’s business goals.
• Initiate content and design all social media posts, static and video
• Review member and partner news channels for posts to share
• Respond promptly and professionally to inquiries sent via online media.

Search Engine Optimization (SEO):

• Develop and implement SEO strategies to improve search engine rankings.
• Conduct keyword research and optimize website content, blog posts, and landing pages accordingly.
• Perform regular SEO audits to identify and resolve technical issues, monitor SEO performance, and provide actionable insights.
• Update the website weekly with news, events, new staff, and clients

Email Marketing:

• Cover meetings and events for e-newsletter and media promotion
• Send announcements and news mass-mailings
• Design and update newsletter with news, events, and announcements, and track engagement and open rates.

Special Project Support:

• Support in-person and online events when needed
• Craft and review all publicity pieces and print materials
• Liaise with vendors to produce publicity pieces and print materials

Brand Oversight:

• Utilize brand guidelines to create posts for social channels
• Maintain a consistent brand image across all subscription sites

Education and Qualifications:

• A degree in Mass Communications, Business Administration, Marketing, or a related field is preferred
• 3-5 years of relevant professional experience, with prior experience in a law firm considered essential.
• Proven experience in SEO is required.
• Strong knowledge of how the legal services industry works.
• Excellent command of both English and Arabic languages and ability to utilize both for communication content
• Working knowledge of social media platforms and publicity methods and campaign initiation
• Exceptional organizational and time-management skills, with the ability to manage multiple priorities under tight deadlines.
• High level of discretion and confidentiality in handling sensitive information.
• Detail-oriented multitasker comfortable handling multiple requests
• Strong communication skills and self-motivated