Marketing Coordinator

Overview
We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team. The ideal candidate will be responsible for developing and implementing effective marketing strategies that enhance our brand presence and drive engagement across various channels. This role requires a blend of creativity, analytical skills, and a strong understanding of digital marketing trends. The Marketing Coordinator will work closely with cross-functional teams to execute campaigns that align with our business goals.

Duties

• Develop and manage multichannel marketing campaigns, including email marketing, social media, and content marketing.
• Conduct thorough research to identify market trends, customer needs, and competitive landscape.
• Create engaging content for various platforms, ensuring alignment with brand messaging and voice.
• Utilize SEO best practices to optimize website content and improve search engine rankings.
• Manage advertising sales efforts, including print advertising and digital ads through platforms such as Google AdWords and Facebook Advertising.
• Analyze campaign performance using tools like Google Analytics to inform future marketing strategies.
• Collaborate with product management teams to support product launches and promotional activities.
• Oversee budgeting for marketing initiatives, ensuring efficient allocation of resources.
• Implement marketing automation tools to streamline processes and improve efficiency.
• Maintain the company website using WordPress, ensuring content is up-to-date and user-friendly.

Experience

• Proven experience in digital marketing, B2B marketing, or performance marketing is preferred.
• Proficiency in Adobe Creative Suite for creating visually appealing marketing materials.
• Strong understanding of e-commerce principles and practices.
• Familiarity with HTML for basic website updates is a plus.
• Excellent copywriting skills with the ability to craft compelling messages that resonate with target audiences.
• Experience in analytics to measure the effectiveness of campaigns and make data-driven decisions.
• Ability to work collaboratively in a fast-paced environment while managing multiple projects simultaneously. If you are passionate about marketing and eager to contribute to a growing team, we encourage you to apply for this exciting opportunity as a Marketing Coordinator.

Job Type: Full-time

Pay: From $40,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Vision insurance

Work Location: In person